The PGA Tour is reportedly set to loosen its social media restrictions for players – just days after Bryson DeChambeau discussed expanding his side-hustle as a YouTube golfer.
DeChambeau’s future is up in the air after Saudi Arabia’s Public Investment Fund announced it would stop bankrolling LIV Golf at the end of this season.
He has been linked with a possible return to the PGA Tour but the 32-year-old American has also become a hugely popular YouTube star.
DeChambeau has amassed nearly 2.7million subscribers, with his most popular videos including challenges with President Donald Trump (17m views) and John Daly (10m views).
Earlier this week, the LIV Golf star suggested he would focus on building his social media audience – should LIV collapse – rather than rejoin golf’s old order. DeChambeau said he believed his YouTube content would break current PGA Tour rules.
‘If I was to film a video during the week of one of their events with a content creator or a celebrity, that would be in violation, to my knowledge,’ he told Skratch. ‘It’s their policy, they didn’t let me do it when I was on there.’
Bryson DeChambeau’s future is uncertain after LIV Golf lost Saudi backing beyond 2026
The 32-year-old American has become one of the most popular players in the sport
But, according to Front Office Sports, the PGA Tour is preparing to introduce an updated social media policy that will allow players to post more content around events.
PGA Tour stars will now be able to upload more of their own footage and more broadcast clips from their rounds.
‘The PGA Tour strives to provide the most athlete-friendly social media guidelines in professional sports,’ a spokesperson told FOS.
The aim, they added, is ‘to equip our players as they engage and grow their individual brands – and the PGA Tour’s fanbase – while protecting the tour’s commercial business for the benefit of the entire membership.’
Previous rules, FOS reports, required players to ‘transfer ownership’ of their YouTube channel to the PGA Tour in exchange for posting archive footage.
DeChambeau is not the only big-name golfer to build an audience on social media. Tommy Fleetwood has 134,000 YouTubers subscribers, while stars such as Scottie Scheffler and Tiger Woods have appeared alongside popular creators such as Grant Horvat.
The PGA Tour has also held several tournaments featuring popular YouTube stars and content creators.
