British fintech company underwent a global rebranding, changing its name from Paymentz to PAIO, significantly changing the brand style and launching the new PAIO website. The rebrand is connected not only with the task of maintaining a modern and streamlined appearance but also with the owners and board changes.
‘We create a truly unified payment ecosystem, allowing clients from all over the UK to go for global business while staying local. Our services are designed for small and medium-sized businesses competing offline and online. These SMEs need a simple and efficient collection of funds in local accounts and seamless outbound payments worldwide. With the simple payment solutions, it goes intuitive and modern design,’ commented Yulia Nikulina, Director at PAIO.
As PAIO’s range of services will grow significantly during 2025, the company design rebrand included improvements to interface features and the adoption of a design for the coming financial application for Apple Store and Google Play. The goal was to create a clean, intuitive layout with a clear structure, eliminating unnecessary distractions.
A key highlight of the PAIO rebrand is adopting photography that captures authentic, relationship-driven moments. The logo has been refined to a new brand name, displaying a modern aesthetic. The new colours express the dynamic growth of the PAIO company and the fast-evolving fintech market.
*PAIO Ltd is incorporated in the United Kingdom under company number 12431685 and licensed by Financial Conduct Authority (FCA) as an Authorised Payment Institution.