Bookmaker BOYLE Sports will continue its shirt sponsorship with West Ham United – in a major boost for the turmoiled club.
The Irish bookie is to stand by the Hammers following their relegation to the Championship and the publishing of a host of serious allegations of sexual misconduct against co-owner David Sullivan.
BOYLE Sports had been on the front of West Ham’s shirts last season, in a multi-year deal worth millions.
However, had the club remained in the Premier League, new rules would have prevented them from remaining there during the forthcoming campaign.
Last month, Daily Mail Sport revealed how bosses at the bookmaker were not made aware of the safeguarding ban Sullivan was subjected to and were ‘extremely concerned’ at accusations the 77-year-old denies, that he had preyed on young women for sex.
Sullivan, it emerged, has been forbidden from having contact with the club’s women’s and academy teams since 2023 due to safeguarding concerns following an FA investigation after officials were made aware of historical allegations against him.
BOYLE Sports will remain West Ham’s shirt sponsor for the club’s forthcoming season in the Championship
The news comes despite serious allegations of sexual misconduct being published against David Sullivan
However, following Sullivan’s resignation, Czech billionaire Daniel Kretinsky became the largest shareholder at the London Stadium after increasing his stake in the club to 43 per cent. Indeed, Sullivan may be forced to sell his stake by the Independent Football Regulator, which is monitoring the situation.
Ahead of an expected announcement later today, BOYLE Sports CEO, Vlad Kaltenieks, hailed the continuation of the partnership.
‘West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase,’ he said. ‘We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.’
West Ham’s Interim Chief Executive Officer, Karim Virani, added: ‘We’re delighted to have BOYLE Sports continue as our front of shirt partner.
‘As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.’
