Donald Trump’s company is reportedly suing online merchants for allegedly selling “inferior imitations” of Trump-branded goods on marketplaces like Amazon, Walmart, and eBay.
“By selling counterfeit products that purport to be genuine and authorized products using the TRUMP trademarks, defendants cause confusion and deception in the marketplace,” reads a complaint filed by the Trump Organization in Florida federal court on Friday.
The company hopes to stop the sellers from using the Trump brand’s trademarks, as well as compel the marketplaces to destroy the alleged fake Trump merch and close counterfeit sellers’ accounts.
The Trump Organization plans to reveal the specific merchants’ identities in a sealed filing, according to CNBC, which reported on the lawsuit.
The Independent has contacted Amazon, Walmart, and eBay for comment.
Trump in recent years has attached his brand to official offerings ranging from the more standard political goodies like hats and mugs to pickleball rackets, cryptocurrency, and even a Trump-branded cellphone.
This is a breaking news story and will be updated with new information.