Amazon’s Prime Day sale ends tomorrow (Friday 26 June), but there’s still time to pick up some bargains on top-rated tech and more. If you love a set of gleaming gnashers as much as a good bargain, you’re in luck, as we’re continuing to see plenty of discounts on tried-and-tested electric toothbrushes. In fact, one of our favourite Oral-B electric toothbrushes, the iO3, has a whopping 65 per cent off – a saving of more than £100 (was £169.99, now £59.99, Amazon.co.uk).
Although the prices of electric toothbrushes famously bounce up and down more than an excitable toddler on a trampoline, major sale events such as Prime Day provide the perfect chance to pick up tried-and-tested models for less.
While you’ll regularly see eye-catching reductions of 50 per cent or more on the most popular toothbrushes from trusted brands, these seemingly huge savings repeat like clockwork throughout the year. To make your life easier, our shopping experts have been tracking historical pricing data for months, to bring you the electric toothbrush deals worth knowing about in the Amazon Prime Day sale.
The Oral-B iO3 features in senior shopping writer Lucy Smith’s definitivebest electric toothbrush review, making this a gold-standard recommendation at an unbeatable price. If you are looking for a bit more power or smart connectivity, we’ve also rounded up the best verified Prime Day discounts on more hi-tech options. Keep reading for all the details.
Best Prime Day electric toothbrush deals at a glance
- Best overall deal – Oral-B iO3 electric toothbrush: Was £169.99, now £59.99, Amazon.co.uk
- Best deal for kids – Oral-B iO kids: Was £100, now £32.40, Amazon.co.uk
- Best premium sonic option – Philips sonicare DiamondClean 9000: Was £549.99, now £198.99, Amazon.co.uk
Read more: Our favourite Elemis cleanser is reduced for Prime Day
Best Oral-B electric toothbrush Prime Day deal
Oral-B iO3 electric toothbrush: Was £175, now £59.99, Amazon.co.uk
The Oral-B iO3 uses Oral-B’s iO technology to remove more plaque, while a built-in pressure sensor helps protect your gums from overbrushing. It also offers three cleaning modes and a rechargeable battery designed for everyday use.
In her Oral-B iO3 review, expert tester Lucy Smith wrote: “I enjoyed everything from the quadpacer vibrations that prompt you to move to the next section of your mouth to the pressure sensor light beneath the brush head, which gives a clear visual cue if you’re brushing too hard or too lightly.” Plus, she added that it’s two-week battery life meant it was “more than dependable” for daily use.
The toothbrush even comes approved by dentists with aesthetic dentist Dr Edoardo Felici explaining that this particular model “strikes a good balance between affordability and functionality. It includes pressure sensors and a timer, which are two of the most important features I look for”.
Right now for Prime Day, the iO3 is reduced from £175 to an incredible £59.99. So, what are you waiting for?
More electric toothbrush Prime Day deals
Oral-B iO2 electric toothbrush: Was £100, now £89.99, Amazon.co.uk
The Oral-B iO2 is one of the cheapest toothbrushes in the iO range, but this doesn’t mean you’re missing out on quality. “It gives you the same core, high-end cleaning technology that makes the iO series so good, while stripping away all the expensive extras you don’t actually need,” said Steve Hogarty in his Oral-B iO2 review. “What you get is the powerful oscillating brush head, the essential pressure sensor, one-button operating and the two-minute time.” Now, it has a modest discount this Prime Day.
Oral-B iO10 electric toothbrush: Was £830, now £279.99, Amazon.co.uk
Another model that featured in our round-up of the best Oral-B toothbrushes, Lucy Smith, said the iO10 “combines the polished cleaning performance you’d expect from a top-of-the-line brush with some of the most useful feedback tech out of all of Oral-B’s toothbrushes”.
She particularly loved the included magnetic charging dock, writing that it “mirrors your real-time cleaning progress through six illuminated bars circling the base, gradually turning white as it marks each zone effectively clean”.
This premium electric toothbrush is also on sale for Prime Day, down in price to £279.99 from £830.
Oral-B iO Kids: Was £100, now £32.40, Amazon.co.uk
One of our tester’s favourite toothbrushes for kids has been reduced by more than 60 per cent this Prime Day. According to our reviewer, it’s an “excellent first foray in powered brushing, giving kids an incentive to keep cleaning and parents just enough feedback to keep them in the loop”. It “automatically adjusts oscillations if a child presses too hard, providing reassurance when dealing with sensitive gums and wobbly milk teeth”, they noted.
Philips Sonicare diamondclean prestige 9900: Was £549.99, now £198.99, Amazon.co.uk
With the savings you’ll garner on this toothbrush, you’d have enough money spare to buy a whole Dyson airwrap i.d. This model was oral care aficionado Lucy Smith’s top pick for people who love app functionality and, in her guide to the best electric toothbrushes, she praised its bluetooth-powered features, writing: “If halitosis (bad breath) or decay are concerns, the app’s 2D mouth mock-up is genuinely impressive.” If that doesn’t sway you, this £351 discount is hard to pass up.
Oral-B iO9: Was £196.06, now £162.99, Amazon.co.uk
Secure a modest saving on the Oral-B iO9. After putting it to the test, tech expert Jon Axworthy praised the toothbrush’s powerful cleaning and its helpful AI to improve your brushing. “Oral-B has succeeded in delivering a robust yet gentle clean throughout all the modes and the settings,” said Jon in his Oral-B iO9 review. “When you’re done, the display shows you the remaining battery life, and you’ll get feedback for your brushing in the form of a smiley or sad face”, he added.
Philips Sonicare 7100 electric toothbrush, 2 pack: Was £499.99, now £210.99, Amazon.co.uk
This Philips deal is a true steal, with the 2-pack not only reduced by 58 per cent, but coming in cheaper than the single by £29.99 (£239.99, Amazon.co.uk). According to oral care wizz Daisy Lester, in IndyBest’s guide to the best electric toothbrushes, the brush is a top pick for those with sensitive teeth and gums. “As someone who suffers from gum sensitivities, I found it delivers an impressive cleaning performance with a handful of smart features that don’t overcomplicate the simple task of brushing your teeth,” she wrote.
Ordo sonic+ electric toothbrush: Was £59.99, now £35.99, Amazon.co.uk
In IndyBest’s guide to the best electric toothbrushes, senior reviewer Daisy Lester dubbed the Ordo sonic+ the best budget model, and it’s even more affordable today with a generous 40 per cent reduction. After testing, she found that it “provides a thorough clean, thanks to four brushing modes and a built-in timer.”
Want to know more about Prime Day? Read our tips for shopping the sales
