- Tottenham announced a Netflix partnership for the new season of Squid Game
- An activation at Sunday’s game saw ‘guard’s roaming the club’s stadium
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Fans have taken to social media after a bizarre marketing stunt was staged at the Tottenham Hotspur Stadium prior to Sunday’s clash with Liverpool.
As Ange Postecoglou’s side prepared to play host to the league leaders, supporters at the stadium were treated to various activities inspired by the hit Netflix show Squid Game.
A press release shared on social media revealed that ‘Squid Game guards’ dressed in the infamous pink jumpsuits from the series would be roaming the concourse before kick-off for photo opportunities.
In addition, a giant blimp of the Young-hee doll from Squid Game was placed outside the stadium.
The club announced a partnership with Netflix earlier this week to support the launch of the second season of Squid Game on December 26.
The first season of the Korean thriller became the streaming service’s most watched series in history back in 2021.
Marketing for the upcoming season of Squid Game was featured prominently at the Tottenham Hotspur Stadium on Sunday
Fans were stunned to see ‘guards’ from the popular Netflix series in the club shop before kick off
The activation received a decidedly mixed reception from supporters on social media
The season two trailer will be shown on the stadium screens at half-time in the matches, while visual elements from the show will also be featured.
‘Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture,’ said Ryan Norys, Tottenham’s chief revenue officer.
‘This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.’
One fan wrote on X: ‘Squid game and 50 Cent.
‘You’d never think spurs are down 10 first team players with two of there biggest games of season this week.
‘It’s an entertainment venue and then a football club.’
Another agreed: ‘wtf is this squid game nonsense, we are so unserious it’s a joke.’