Red Lobster is bringing back its fan-favorite Endless Shrimp promotion — even after the deal previously drove the chain to bankruptcy.
The beloved all-you-can-eat deal became a permanent fixture on Red Lobster’s menu in 2024, and promptly caused the chain to lose about $11 million in just three months.
“We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning,” Red Lobster CEO Damola Adamolekun said in a statement. “Because when our fans talk, we listen.”
The popular deal returned to Red Lobster locations nationwide on Monday after customers had begged for it to come back. The dining experience will be available for a limited time for dine-in customers.
Diners can choose between five shrimp dishes, including Shrimp Linguini Alfredo, Walt’s Favorite Shrimp, Garlic Shrimp Scampi and Parrot Isle Coconut Shrimp. The promotion also includes a new “Marry Me Shrimp” inspired by the viral online recipe.
It was not immediately clear how long the deal would last. The Independent has contacted Red Lobster for more information.
This is a developing story…
