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Home » NRL team uses AI to ‘clone’ supercoach Phil Gould in an Aussie footy first
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NRL team uses AI to ‘clone’ supercoach Phil Gould in an Aussie footy first

By uk-times.com23 April 2026No Comments2 Mins Read
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NRL team uses AI to ‘clone’ supercoach Phil Gould in an Aussie footy first
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  • Decision ensures legendary coach’s legacy lives on 

The Canterbury-Bankstown Bulldogs have become the first Australian football club to ‘clone’ a key figure in the game.

Club supremo Phil Gould has lifted the lid on how club powerbrokers have produced an AI version of him, to ensure his knowledge lives on.

Canterbury’s current general manager of football has crafted a legacy as one of the game’s best coaches. 

The club has turned to the Claude AI platform to ensure his wealth of experience and knowledge will be utilised for generations to come.

‘Our chairman at the Bulldogs (Adam Driussi) used to run a data company, he now runs an AI company,’ Gould told the Hello Sport Podcast.

 ‘And we use AI, he is teaching us AI … we use a platform called Claude which is designed for us at the Bulldogs.

Canterbury General Manager of Football Phil Gould (pictured) has revealed the club is effectively ‘cloning’ him to ensure his knowledge is passed down to future generations

The club is utilising the Claude AI platform to preserve the smarts and experience that made Gould one of the greatest coaches in the game's history

The club is utilising the Claude AI platform to preserve the smarts and experience that made Gould one of the greatest coaches in the game’s history 

Gould (pictured) said the Doggies have 'created a virtual me'

Gould (pictured) said the Doggies have ‘created a virtual me’

‘He (Driussi) has actually created a virtual me,’ Gould continued.

‘He has got me to answer all these questions over a long period of time. 

‘It has gone into Claude and it goes into my background, any column I have written, any speech I have ever given, anything I have ever done.

‘Claude remembers anything we have spoken about and pre-empts what I’m about to ask.

‘Claude is learning more about me and the way we do our business.

‘In 50 years’ time, if someone (at the Bulldogs) needs to know what I would do in a situation, they can just ask Claude.’

The Claude AI software was founded by former OpenAI employees, Dario Amodei and Daniela Amodei.

It has become incredibly popular, with 30 million active users worldwide. 

After a long playing career, Gould took the Dogs and Panthers to premierships as head coach, and also enjoyed incredible success in State of Origin with NSW.

He is seen as one of the architects of Penrith’s incredible run of grand final success after transforming the club as general manager. 

NRLCanterbury-Bankstown Bulldogs

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