Amazon’s Prime Day sale has officially landed, triggering massive price drops across top-tier beauty brands. For skincare aficionados looking to restock or try a luxury staple, the standout saving of the event is an impressive 38 per cent off the Elemis pro-collagen cleansing balm. This cult-classic formula acts as a three-in-one melting facial cleanser, transforming from a nourishing balm into a deep-cleansing oil before emulsifying into a hydrating milk.
Shoppers can currently secure the limited-edition Elemis pro-collagen cleansing balm black cherry version for just £32.11 (Amazon.co.uk), marking a saving of more than £20 off. For those with sensitive skin types who favour fragrance-free skincare, the unscented Elemis pro-collagen naked cleansing balm is also reduced by a chunky 30 per cent down to £36.40 (Amazon.co.uk).
Formulated with nourishing rose and mimosa wax, starflower and padina pavonica algae, this iconic cleanser effortlessly melts away stubborn makeup, high-factor SPF and waterproof mascara without stripping the skin’s natural moisture barrier.
These double-digit price reductions are highly prone to selling out, making it essential to secure the discount while online stocks last. Keep reading for everything you need to know about this saving, before it disappears as quickly as your make-up.
Follow live: The latest Amazon Prime Day deals
Elemis pro-collagen cleansing balm, black cherry: Was £52, now £32.11, Amazon.co.uk
Elemis’s bestselling cleansing balm instantly upgrades any skincare routine, with its luxurious formula and impressive results. Thanks to Amazon Prime Day, it is reduced by £20 right now, taking its price from £52 to £32.11 in the black cherry. Meanwhile, the unscented version is reduced by 30 percent, and rose is reduced by 19 per cent. This mega saving feels a beauty steal well worth making the most of this Prime Day – whether you’re stocking up or have always wanted to try it.
The formula itself is a big part of why beauty editors, facialists and skincare devotees keep returning to it. What begins as a buttery balm quickly melts into a silky oil, dissolving everything from stubborn SPF to waterproof mascara without the tugging, rubbing and cotton-pad gymnastics often required of your typical micellar water. And while the original version is currently still full price, I rate the variations on offer for Prime Day just as much. When I reviewed the black cherry pro-collagen cleanser last year, I found it “removes 90 per cent of make-up in one cleanse” and loved that it “doesn’t sting eyes,” making it particularly effective around lashes and sensitive areas.
At the heart of every version of the balm is padina pavonica, an antioxidant-rich brown algae prized for its hydrating and skin-softening properties. Combined with nourishing oils and waxes, it leaves skin feeling comfortably cleansed rather than tight or stripped.
The results have impressed the wider IndyBest team, too. In our guide to the best cleansers, reviewer Ella Duggan found the balm could “aid skin’s elasticity and create a visibly smoother complexion”, adding that after use her “skin felt smooth and was left with a velvety texture”.
Whether you’re replacing an empty tub or finally seeing what makes this cleanser such a perennial best-seller, a saving of more than £20 in a few scented and unscented options makes this Prime Day a great opportunity to stock up.
Read more: I’ve been covering Amazon Prime Day for 8 years – ask me anything
