A Devon mother has drawn on personal experience to launch Känna, a new online clothing brand designed specifically for children with sensory processing challenges. The company, officially launching today, offers a thoughtfully created collection aimed at delivering both comfort and confidence.
The brand was inspired by founder Katie Lodge’s daughter Evelyn, who struggled with clothing sensitivity from an early age. “Evelyn had one outfit she could wear comfortably, and it was on repeat every single day,” Katie recalls. “Seams, labels, waistbands – everything felt unbearable to her. It wasn’t just about clothing; it was about her quality of life.”
To address this, Katie collaborated with specialist designers and manufacturers to develop Känna’s debut range. Each piece is made to be soft, simple, and stylish, giving neurodivergent children the freedom to enjoy clothing that feels good and looks great.
What makes Känna different?
Every detail of Känna’s clothing has been meticulously crafted to address the unique needs of children with sensory sensitivities:
- Minimal, ultra-soft seams for durability without irritation
- Tagless, screen-printed care labels to eliminate itchy contact
- Soft, breathable organic cotton blends, brushed inside for extra smoothness
- Stretchy, non-restrictive waistbands for ultimate comfort
The inaugural collection, available for children aged 5 to 14, includes short- and long-sleeve tees, A-line skirts, and dresses in a variety of styles and colours. Prices range from £28 to £35, offering a mid-range, high-quality alternative to high-street clothing.
Comfort for all kids – with sustainability built-in
While Känna was born out of a need to support neurodivergent children, its mission extends to all kids. “Let’s normalise comfort and self-care for our children,” Katie says. “Everyone feels better when they’re comfortable, and Känna is here to make that possible for every child.”
Känna is also deeply committed to ethical and sustainable practices. All garments are made from OEKO-TEX or GOTS certified fabrics, responsibly sourced from European mills, and built to last.
A family’s journey, a community’s solution
Katie’s journey to create Känna has been one of love, determination and risk. “This brand was born out of necessity, even desperation,” she shares. “But it’s been created with so much love, and we couldn’t be prouder of what we’ve achieved.”
The Lodge family’s story is one of resilience and innovation, and Känna is set to become a brand that empowers children to feel good in what they wear.
Learn more
For more details about Känna’s story and its sensory-friendly clothing, visit the blog at https://kanna.co.uk/blogs/latest-news-1/sensory-clothing
About Känna
Känna (inspired by the Swedish/Icelandic/Japanese word for “feeling,” “explore,” and “waves”) is a UK-based start-up creating premium children’s clothing that combines sensory-aware design with ethical sustainability. Känna’s mission is to empower all children to feel good in what they wear.
