AFL great Billy Brownless has been slammed after appearing in a pet food advertisement that shows him picking up dog poo from a patch of grass.
The former Geelong star turned media commentator has featured in a promotional video for pet food company Lyka as part of its ‘Poo on the Ground’ campaign.
Brownless’s Triple M colleague James Brayshaw has now taken aim at his good friend on the Saturday Rub program.
‘People contacting me saying “Fat” [Brownless’s nickname] has put his name to the worst ad in the history of ads being made,’ Brayshaw said on the Saturday Rub.
‘There is nothing Fat won’t do for money and I reckon take the tax out, especially in this country at the minute where every single cent you end up stumbling across gets taxed, I reckon he might come away with six [dollars].
‘There’s not enough [money] printed, not enough in circulation to put your name to an ad for dog poo.’
Billy Brownless (pictured with partner Crystle Fleur) has been torched for his role in a new advertisement for dog food
The Geelong legend has featured in a commercial for Lyka – and his media colleague and good mate James Brayshaw had a field day
Brownless is pictured in the commercial, which sees him find dog droppings on a footy field
In the commercial, Brownless appears to be commentating on an AFL match when he says, ‘What’s happened here? There’s a dog poo on the ground.
‘This thing is glorious,’ he continues as he picks up the droppings in a plastic bag.
‘That’s a healthy poo, which means a healthy diet.’
The ad forms part of Lyka’s broader ‘Poo Glorious Poo’ campaign launched earlier this year by advertising company 72andSunny.
‘We knew that to get people talking about dog poo, we couldn’t be subtle about it,’ Lyka Chief Marketing Officer Cam Luby said.
‘The AFL gives us one of the biggest stages in the country, and “Poo on the Ground” lets us own a moment that’s impossible to ignore.
‘But the cheek and boldness only works because the science backs it up.
‘Better poo is one of the first things owners notice when they switch to Lyka, and now we get to prove it in front of millions.
‘If we can get spectators to do a double take and genuinely wonder whether a dog poo has made its way onto an AFL field, and spark a conversation in the process, then we’ve achieved our goal.’
