Perplexed golf fans have called out a major sports brand after they appeared to ‘photoshop’ Scottie Scheffler’s hairline in a social media post celebrating the American’s triumph at The Open this weekend.
Scheffler, 29, put in a dominant display to claim the Claret Jug and triumphed with a four-shot win over the field, with Harris English and Chris Gotterup completing an all-American top three at Royal Portrush.
Reacting to Scheffler’s victory, sports equipment company TaylorMade – who sponsor the world No 1 – took to Instagram to upload a series of congratulatory posts.
Fans swiftly noticed that some of the images had been edited, with TaylorMade appearing to have ‘photoshopped’ his hairline in.
Replying to TaylorMade’s Instagram post, one fan said in the comments: ‘His hairline edit lmao.’
Another commented: ‘Insane photoshop job on that hairline lmao’.

Sports equipment company TaylorMade appear to have ‘photoshopped’ Scottie Scheffler’s hairline (left) in an Instagram story celebrating the golfer’s triumph at The Open last weekend
Superb Scheffler claimed the Claret Jug with a sensational four-shot win at Royal Portrush
Perplexed fans have called out the sports brand and described the post as ‘shamefully baldist’
In a similar vein, a third said: ‘Best in the world and yall gonna edit his hairline like that? Delete this, embarrassing.’
The reaction continued on social media platform X, where one fan posted a side-by-side of the original photograph alongside TaylorMade’s version and said: ‘Wait… did they photoshop Scottie’s hairline?’
A second fan commented in response: ‘A shamefully baldist marketing department.’
‘Shame of TaylorMade,’ a third fan wrote on X.
A fourth chimed in and added: ‘TaylorMade photoshop right there!’
Scheffler’s success at The Open was the fourth major title of his golfing career and arguably his best, finishing 17 under for the tournament with a dominant display.
Rory McIlroy, who endured a disappointing weekend at his home Open and finished seven shots shy of Scheffler, heaped praise on the American and admitted he was on a ‘different level’.
‘I wish I had have been closer to Scottie going into today and been able to make a real push but he’s been on a different level all week and he’s been on a different level for the last two years to the rest of us,’ he said of his rival.
Others labelled TaylorMade’s post as ’embarrassing’, urging the sports brand to delete it
Scheffler’s success at The Open was the fourth major title of his golfing career, at the age of 29
Rory McIlroy expressed his admiration for Scheffler after his rival’s stunning Open triumph
‘None of us could live with what he had this week. He is the bar that we’re all trying to get to at this point, so hats off to him.
‘I think all you can do is admire what he does and how he does it. I think what he does is one thing, but how he does it is another.
‘In a historical context, you could argue that there’s only maybe two or three players in the history of the game that have been on a run, the one that Scottie’s been on here for the last 24 to 36 months. Incredibly impressive.
‘He’s been absolutely amazing over these past two to three years. He’s an unbelievable player, an incredible champion and a great person too.’