Nike made a clever reference to Scottie Scheffler’s infamous 2024 arrest in an ad celebrating his PGA Championship triumph.
Scheffler, who was arrested while making his way into Valhalla Golf Club for the very same tournament last year, completed an astonishing story by going on to win it one year later.
The current world No. 1 recovered from a brief collapse early on in his final round to eventually capture his third major championship, before planting a kiss on his wife Meredith and hugging their one-year-old son Bennett in emotional scenes.
And not long after his poetic triumph, Nike released a brilliant ad poking fun at Scheffler’s PGA Championship arrest last year.
At the top of a photo of him teeing off, the global sports brand wrote alongside its famous logo: ‘Best player in the world? Guilty.’
Nike shared its ad on X and also included the caption: The verdict is in. World No. 1 Scottie Scheffler is the PGA Champion.’
Scheffler, 28, was arrested outside Valhalla Golf Club in Kentucky before the second round of last year’s PGA Championship.
Amid a traffic pileup outside the club – following a fatal accident earlier that morning – the two-time Masters champion was accused of ignoring police orders to pull over his vehicle and instead speeding away, which allegedly dragged Louisville Detective Bryan Gillis to the ground and left him with both minor cuts and torn pants.
Scheffler was handcuffed and taken away by cops before his second round and was booked into jail on four criminal charges – including second-degree assault of a police officer.
All charges against Scheffler were eventually dropped, though he later took legal action himself after his claim that the incident was simply one big misunderstanding was said to be ‘corroborated by the evidence’.
More to follow.
