Boots is a British shopping institution and, when it comes to finding the best and latest beauty, it’s one of the first places I look. Whether I’ve run out of foundation or my hair dryer’s conked out, the retailer is always there – online and in-store – to save the day.
As a beauty writer, I’m constantly reviewing the latest trending products, like lip stains and microcurrent tools, which means my days are spent crawling the pages of the big retailers like Boots. While you crack on with the daily grind, you can rest assured I’m holding down the deals fort and securing you the best beauty discounts as they roll in.
Everything you need to know about the Boots advantage card
You can apply for a Boots advantage card online, on the app or by registering in store. When registering for a card online, you can add a virtual card to your phone’s wallet or access it easily on the app. Physical cards can also be registered on your online account using the long card number. All you need to sign up is an email address, phone number and UK home address.
Once you are registered, you can begin collecting points straight away. You will get three points for every £1 spent online or in store. These points will then build up in your account for you to use towards future purchases. Every advantage card point is worth 1p, so if you have 1,000 points in your account, that equals £10 to spend in store or online.
You can use your advantage card points to pay for your shopping in store or online. To see your balance, just log in to your account on the Boots app or website, or ask at the till next time you’re in store. You’ll need enough points to cover the full cost of your purchase as part-payments aren’t possible.
Save 10 per cent on Boots’ own brands year-round
Following in the footsteps of Tesco Clubcard Prices, Boots launched Price Advantage back in 2022 – an exclusive 10 per cent off on certain Boots products for loyalty scheme members. These discounts are available both in-store and online.
There are tons of discounts across Boots skincare, haircare and beauty. For example, this Boots marine collagen is currently £33, but with an Advantage Card you can get it for £29.70.
To get the lower price online, you’ll either need to register for an Advantage Card online or link your existing plastic card to an online account. Either way, you’ll need to create a Boots account. Then, if you have a physical card already, log in online and go to ‘Manage my Advantage Card’. Select the grey box that says ‘Link card’ and enter your 19-digit Advantage Card number, CVV and your date of birth.
Join the Boots Parenting Club to earn even more points
If you’re expecting a baby, or you’ve got a child under five, join the Boots Parenting Club to get boosted points, freebies and exclusive offers. You’ll need an Advantage Card to join.
By signing up and downloading the Boots app, you’ll be able to collect a free Aveeno bubble bath or hair and body wash in-store. Plus, you’ll be able to collect eight points for every one point you spend, more than double what other Advantage Card holders can earn.
The scheme also promises free gifts at key stages of your child’s development and app-exclusive savings.
Extra discounts for over-60s
Similar to the Boots Parenting Club, over-60s can earn eight points for every £1 spent and get access to exclusive offers. You’ll also unlock a 10 per cent discount when you book an appointment at Boots Opticians and collect 300 points when you have a free hearing check at Boots Hearingcare.
You’ll need an Advantage Card to join – after that you can sign up to over-60s rewards.
What is Boots £10 Tuesday?
Boots £10 Tuesday is a weekly sale where the retailer will reduce selected health, beauty and skincare items to £10. We recently saw reductions across brands like No7, Benefit, Clinique and Soap & Glory.
If you spot something you want to buy from Boots, it may be worth waiting until a Tuesday to check if it’s included in the sale – though bear in mind that it’s sometimes moved to a Wednesday if that Monday is a Bank Holiday.
Get a £5 voucher using the Boots recycling scheme
Boots’ recycling scheme allows you to dispose of hard-to-recycle items, such as mascara wands, foundation bottles and contact lens packets, and earn 500 points on your Advantage Card (worth £5). It doesn’t matter whether you bought the item originally in Boots or not.
Download the separate recycle at Boots app, scan the barcodes from your empty products and find a Boots store that offers recycling. Then, take your items in and scan the QR code at the recycling point to confirm your deposit. Keep in mind that you’ll have to spend £10 to claim your £5 benefit.
What to expect from Boots’ Black Friday sale
We’ve rounded up the best Boots deals ahead of Black Friday 2025, from Gucci to Fenty
My favourite current Boots deals
Dolce & Gabbana the one for men, 50ml
Dyson airstrait hair straightener
Liz Earle cleanse and polish, 100ml
Why you can trust us to find the best deals and discount codes
Having worked many a sales event, including Amazon Prime Day, Black Friday and the Boots sale, our beauty writer, Lucy Smith, is well-versed in scanning for the best deals and discounts. She covers beauty day in, day out, spanning everything from the best women’s perfumes to SPF moisturisers.
When it comes to Boots, she’s across the brand’s bundles – like its Korean skincare box – and, come Christmas time, can’t get enough of its best-selling star gifts. Whether she’s tested the products herself, referenced a team member’s review or knows a brand inside and out after five years in the industry, you can trust her choices to leave your skin, hair and body looking (or smelling) its very best.
