Amazon Prime Day 2026 has officially arrived, bringing a four-day wave of impressive summer savings to the online retailer. Running from Tuesday, 23 June until midnight on Friday, 26 June, the massive shopping event promises a constantly updating stream of live discounts across almost every department.
The flagship sale spans everything from iPads and Kindles to vacuums, AirPods, smart home tech and cult beauty bestsellers. Offering double-digit price cuts across big-ticket items and everyday essentials alike, the event delivers the kind of hefty reductions you are unlikely to see outside of Black Friday.
Our shopping experts are tracking the prices in real-time, and we’ve already spotted significant savings on the likes of CeraVe, Nike, Bose, Sony and Ring, alongside Amazon’s own Echo and Fire devices. Our recommendations are backed by the IndyBest team’s rigorous, year-round product testing, ensuring we only highlight offers that are genuinely worth your money. Keep scrolling for the best Amazon Prime Day deals that are worth making the most of before stock sells out.
The best Amazon Prime Day deals of 2026:
Tech
- Amazon Echo Dot, newest gen: Was £54.99, now £29.99, Amazon.co.uk
- Apple iPad Air 13-inch with M3 chip: Was £1,199, now £850, Amazon.co.uk
- Sony Bravia 8A OLED 65-inch: Was £2,399, now £1,424, Amazon.co.uk
- EA Sports FC 26 standard edition PS4: Was £49.99, now £21.99, Amazon.co.uk
- Ring battery video doorbell Plus (newest gen) + chime pro: Was £189.99, now £64.99, Amazon.co.uk
- Bose Ultra Open bluetooth earbuds: Was £299.95, now £179, Amazon.co.uk
- Nespresso vertuo next capsule coffee machine: Was £148.99, now £59, Amazon.co.uk
- Dyson car+boat handheld vacuum cleaner: Was £249.99, now £149.99, Amazon.co.uk
- Le Creuset toughened non-stick 26cm shallow frying pan: Was £145, now £74, Amazon.co.uk
- Ninja air fryer max pro, 6.2L: Was £149.99, now £109.99, Amazon.co.uk
- Kenwood titanium chef baker: Was £529.99, now £299, Amazon.co.uk
- Tefal ingenio emotion 10 piece pots and pans set: Was £149.99, now £94, Amazon.co.uk
Beauty
- Dyson supersonic nural hair dryer, red velvet/gold: Was £399.99, now £299.99, Amazon.co.uk
- Elemis pro-collagen cleansing balm: Was £52, now £36, Amazon.co.uk
- CeraVe AM facial moisturising lotion SPF 30 duo: Was £33, now £21, Amazon.co.uk
- ghd platinum+ hair straightener: Was £249, now £163, Amazon.co.uk
- Philips sonicare 5300 electric toothbrush: Was £179.99, now £64, Amazon.co.uk
- Shark flexstyle 5-in-1 air styler and hair dryer: Was £299.99, now £199, Amazon.co.uk
Fitness
- Garmin vívoactive 6: Was £269.99, now £201.73, Amazon.co.uk
- Nike women’s air zoom pegasus 41: Was £121.27, now £86.54, Amazon.co.uk
- Protein Works clear diet whey protein: Was £37.99, now £18.49, Amazon.co.uk
- Oura Ring 4, gold: Was £499, now £279, Amazon.co.uk
- Salomon ADV hydra vest 4: Was £70, now £51.08, Amazon.co.uk
- Phizz electrolytes: Was £8, now £5.22, Amazon.co.uk
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 is officially here, with the retailer’s biggest sale of the summer running from today, 23 June, until 26 June. Thousands of deals are now live across tech, home, beauty and fitness, with discounts on everything from Blink and Ring home security devices, to Samsung and Apple smartphones.
Why trust IndyBest’s Prime Day recommendations?
Amazon Prime Day generates thousands of discounts, but not every deal is as good as it first appears. That’s where IndyBest comes in. Our shopping team follows prices throughout the year and has covered countless major sales events, from Prime Day to Black Friday and Boxing Day, giving us a clear understanding of what constitutes a truly worthwhile saving.
Just as importantly, the products featured in our round-ups aren’t chosen at random. IndyBest’s reviewers spend the year rigorously testing everything from laptops, headphones and TVs to air fryers, vacuum cleaners and beauty tools. When we highlight a Prime Day offer, it’s because we’ve either tested the product ourselves or have confidence in the brand behind it.
Read more: I’ve never seen the AirPods Pro 3 this cheap
Stay cool this Prime Day with the best discounts on fans and portable ACs
If you’re really struggling to stay cool in this heat, Lois has got your back. She’s currently rounding up all the best savings on fans and portable air conditioners in her article below. She’s included savings on Duux, Shark, Levoitt, Morphy Richards and many more.
Alice Reynolds23 June 2026 18:40
Tune in to our live Amazon Prime Day Q&A in 25 minutes
IndyBest’s deputy editor Sabrina Sahota will be answering your questions between 7pm and 8pm BTS about how to find the best deals across tech, beauty, appliances and more.
Sabrina has been covering Amazon Prime Day for eight years now, so she’s become an expert in how to find the best offers. She can tell you which deals are worth snapping up across the four day sale and which are not worth a look.
Alice Reynolds23 June 2026 18:35
This Peleton discount is one of the best Amazon cycling deals
This top of the range Peloton bike has been slashed in price with a saving of more than £630. In our review of the best exercise bikes, the Peloton plus exercise bike was given 4.5 stars for its motivational live classes, excellent variety of content and top quality touchscreen.
Peloton plus exercise bike: Was £2299, now £1660.99, Amazon.co.uk

Our reviewer appreciated the big HD touchscreen which she said offered “a more immersive class experience”. “Peloton has also boosted the surround sound with a quality soundbar so you can be screamed at (sorry, motivated by) the instructors with ear-munching volume and clarity,” they added.
Alice Reynolds23 June 2026 18:30
This Prime Day smart home deal slashes a huge 80% off a Blink security system
Want to upgrade your smart home for less this Prime Day? This Blink security bundle is one of the biggest discounts I’ve spotted so far, with 80 per cent off. Luckily, if you blink, you won’t miss it, as it’ll hang around until Friday.
Blink outdoor 4 camera with Blink video doorbell and sync module core: Was £124.98, now £24.99, Amazon.co.uk
For just £24.99, you get the Blink outdoor 4 camera, a Blink video doorbell and the sync module core. “The cameras are compact, easy to install and aren’t overcomplicated by extra features (as seen with some pricier alternatives),” tech critic Alistair Charlton said in his review of the home system, Both devices offer 1080p HD video, infrared night vision, two-way talk and up to two years of battery life. You’ll be had pressed to find a better smart home deal this Prime Day.
Alice Reynolds23 June 2026 18:20
This coconut water is 40 per cent off
A cool glass of coconut water sounds exactly what I need right now, and thanks to Amazon Prime Day you can snap up fan-favourite Vita Coca for a massive 40 per cent off.
Vita Coco original coconut water: Was £16.99, now £10.20, Amazon.co.uk
This brand is one of my personal favourites but the price tag gets me down so I can’t wait to shop this deal on 12 bottles for on the go.
Alice Reynolds23 June 2026 18:10
IndyBest’s top Ninja air fryer is 30% off
One of the best deals I’ve spotted so far has landed: 30 per cent off Ninja’s coveted foodi max dual zone air fryer. If you’re late to the party, this sleek Ninja powerhouse has earned its cult status among home cooks for its 2,470W of cooking power.
Ninja foodi max dual zone air fryer: Was £239.99, now £164.99, Amazon.co.uk
“The ability to cook two different components of your meal simultaneously using different settings, yet have them finish at exactly the same time, thanks to the sync feature, fundamentally changes how we approach weeknight cooking.”
Alice Reynolds23 June 2026 18:00
Apple’s AirTags are discounted this Amazon Prime Day – just in time for your next holiday
As The Independent’s senior tech critic, Alex Lee has tested a whole host of different key finders, and this one landed a spot in his review of the best.
Apple AirTag 4 pack (2nd generation): Was £99, now £84.55, Amazon.co.uk
“What I love most about Apple’s AirTags is that they have an ultra-wideband chip inside, so you can get precise directions to your stuff in an augmented-reality environment, meaning the arrows are overlayed onto the world through your phone, which is really neat,” said Alex. Right now, Amazon is selling a pack of four AirTags for £84.55 – that’s 15 per cent off.
Alice Reynolds23 June 2026 17:50
Bag a LED mask for less
LED masks are on many skincare wishlists with their promises of boosting collagen, improving overall skin texture and even controlling acne. Among them, shopping expert Daisy Lester rated the Shark cyroglow highly effective and it’s 10 per cent off.
“After continued use of the ‘blemish repair’ mode, my skin’s texture and appearance is significantly improved, while the cooling function is a quick fix for tired and puffy eyes,” said shopping expert Daisy Lester.
“Yes, the Shark mask is pricey but it is at the cheaper end of the scale for such devices. So, if you’re looking to invest in brighter, more radiant and even skin, I don’t think you’ll have any regrets after giving this mask a try.”
Alice Reynolds23 June 2026 17:40
This misting fan is one one the best Amazon Prime Day cooling deals
If you’re anything like me, sleeping when the temperatures are pushing 35C outside is a nightmare. That’s where the best air coolers come in, among them the Dreo turbocool misting fan which “properly shifts air” according to our tester.
Dreo turbocool misting fan 765S: Was £199.99, now £169.99, Amazon.co.uk
“If you’ve got the space and want something that properly shifts air, the Dreo turbocool 765S delivers powerful, whole-room cooling with ease,” said Joanne Lewsley.
“But it also impressed me with how quiet it was. Even on higher settings, it’s impressively controlled (around 40dB), and it drops as low as 20dB on quieter modes, which makes it one of the best options I tested for sleeping through a heatwave.” Right now, you can buy it for £30 off.
Alice Reynolds23 June 2026 17:30
There’s a saving on the PS5 this Prime Day
Still haven’t bought yourself a PS5? Amazon’s slashed the price on Sony’s current-gen console, with the digital edition console dropping to less than £500.
PS5, digital edition: Was £519.99, now £489.99, Amazon.co.uk
Gaming writer Jennifer Allen has spent the past five years playing on Sony’s console and said it remains her “console of choice”. In her five-star review, she praised its “fantastic exclusives”, “the best controller around” and lightning-fast load times, adding that “there’s little reason to hold off if you’re still on a PS4”. With GTA 6 landing later this year, it’s one to snap up now.
Alice Reynolds23 June 2026 17:25

