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AT&T rolled out its “Unlimited 2.0” phone plans Friday, a revamp focused mostly on pricing and data perks rather than major changes to its 5G service.
The three new options, Value 2.0, Extra 2.0 and Premium 2.0, are available now and represent an overhaul of the company’s previous “Unlimited Your Way” lineup. The updates mainly tweak monthly costs, premium data limits and hotspot allowances as wireless carriers compete more aggressively on plan features and overall value.
The goal is to make it easier for people to mix and match plans across different lines, so a family could put one member on the lower‑cost Value 2.0 plan while others on the account choose higher‑tier options suited to their usage, unlike competitors, according to AT&T.
Existing AT&T customers may eventually see their plans migrated, or be encouraged to switch to the new tiers, especially as older plans are phased out. In some cases, the updates could mean paying less for similar features, but customers on legacy plans should compare details before switching.
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Here is a breakdown of the changes:
Value 2.0
AT&T’s Value 2.0 is the carrier’s most affordable plan, starting at $50 per month for a single line. The cheapest plan now includes hotspot access, a feature not offered before. Pricing scales with additional lines: $90 for two lines, $105 for three, and $120 for four. This plan is $1 cheaper than its predecessor, Value Plus VL, and AT&T has discontinued its Unlimited Starter SL plan entirely.
Each line on Value 2.0 receives 5GB of high-speed data per month, after which speeds are reduced to 128Kbps. Unlimited calls and texts are included on every line. The plan also introduces a new feature for AT&T’s entry-level tier: 3GB of high-speed mobile hotspot per line, which also throttles after that limit is reached.
Extra 2.0
AT&T’s midrange plan, Extra 2.0, is priced at $70 per month for one line, $120 for two, $150 for three and $160 for four lines. It replaces the Unlimited Extra XL plan and offers a significant upgrade with 100GB of high-speed data per line, up from 75GB on the previous plan, while also costing less ($70 vs. $76 for one line, $160 vs. $164 for four).
Hotspot usage gets a big boost on Extra 2.0, giving each line 50GB of high-speed hotspot data, up from 30GB. This plan packs more data and hotspot power for less money, making it the most notable upgrade in the new lineup.
Premium 2.0
AT&T’s Premium 2.0 is the highest‑end option in the new lineup, starting at $90 per month for one line, $160 for two, $195 for three, and $220 for four. While those prices are a bit higher than what AT&T charged for the older Unlimited Premium PL plan it replaces, the new version brings a noticeable upgrade in hotspot capacity, with 100 GB of high‑speed data, which drops to 128Kbps speed. It is some 40GB more than the old plan
Users with this plan will also get unlimited high‑speed data that AT&T says won’t be throttled even during busy network times. It also lets users stream in 4K quality on the go, whereas the lower‑tier plans are typically limited to standard‑definition streaming.
Premium 2.0 also includes unlimited talk, text, and data in 20 Latin American countries at no extra cost, covering places like Argentina, Brazil, Colombia, Costa Rica, and more, on top of the usual U.S., Canada, and Mexico coverage.
