“Alexa, grab my wallet.”
During Amazon Prime Day, it can get a little overwhelming figuring out what to shop for. So if you’re looking for a little inspo, Page Six editors are sharing what’s in our carts. (After all, we shop for a living.)
Spoiler: Many of our picks are luxe staples we use on repeat, like Taylor Swift-approved hair care, or unheard-of discounts — like the A-list favorite Oura fitness tracker ring that hardly goes on sale, but is currently up to 48% off.
Prime Day is June 23-26 this year, so get clicking while the deals are good. (And if you’re not a Prime member yet, sign up now for a 30-day free trial!)
‘The Trendy Queen tee shirt causes quite the stir on our team Slack every time it goes on sale. Last time it was this price, I bought two white ones. This time I’m getting it in black. It’s an incredibly solid tee shirt, a bit thicker material, and form-fitting with stretch.” — Jackie Goldstein, VP of Commerce
“A Parisian friend turned me onto Biafine, a multi-purpose wonder that I’m continually finding new uses for, from rescuing dry, scaly bits (even dermatitis) to helping a breakout heal faster. I can see why it’s in nearly every French household! Thankfully, it recently became available in the States, so I’ll stock another tube while it’s on sale.” — Erica Radol, Commerce Reporter
“As a massive Swiftie, I had to try Taylor’s exact hair care duo after spotting it in her Eras Tour documentary series — and it’s safe to say I’m hooked. They’ve dramatically reduced my hair shedding (and I’ve changed nothing else about my usual routine, so it’s got to be these products!) and leave my strands soft, clean and shiny. Plus, the rose scent is absolutely irresistible.” — Elana Fishman, Style & Shopping Director
“Another essential: my dermatologist swears by La Roche-Posay, and every time this goes on sale, I pick it up.”— Jackie Goldstein, VP of Commerce
“I typically use a box of these twice per year, and always restock during Prime Day. In my experience, they work just as well as in-office whitening treatments, and leave you with far less sensitivity.’ — Elana Fishman, Style & Shopping Director
“Not a drill: Charlotte Tilbury’s famous Pillow Talk lipsticks are 30% off during Prime Day. I’m a lippie lover, and no matter how many I collect, Matte Revolution always stays in my rotation. My favorite is Pillow Talk Medium, while Kathy Hilton told us the original shade is ‘Always in my bag.’ It’s an icon!” — Erica Radol, Commerce Reporter
“I love how Aussie smells, and this price really can’t be beat for so much hair care. I love to use these deal events like Prime Day to stock up on essentials at deep discounts.” — Jackie Goldstein, VP of Commerce
“I often forget to buy sunscreen until I’m heading out the door to the beach. This summer I’m planning to stock up on my favorite SPF from Neutrogena to ensure that doesn’t happen!” — Hannah Southwick, Associate Commerce Editor
“I’ve coveted the Oura ring for some time — it’s a favorite of fit A-listers like Jennifer Aniston and Gwyneth Paltrow for monitoring health stats like sleep, heart rate and more, all while looking like stylish jewelry. However, it’s a little pricey for my budget, so when I saw that it’s 30% off for Prime Day — the lowest price of the year — it went right in my cart!” — Erica Radol, Commerce Reporter
“I’ve heard so many great things about Courteney Cox’s Homecourt, it’s about time I gave it a try! I’m definitely someone who loves making daily chores a little more fun, so a high-end surface cleanser that makes a home smell like fresh roses is just the thing to keep me motivated — and blissful.” (Editor’s note: Be sure to apply the Amazon coupon to lock in the savings) — Erica Radol, Commerce Reporter
“Essie Gel Couture is a true manicure game-changer for me. It lasts me about two weeks, but doesn’t require UV lights or a pricey (and potentially damaging) in-salon removal process.” — Hannah Southwick, Associate Commerce Editor
“This is my go-to sunscreen for the hot and sweaty summer months; it helps create a smooth canvas for makeup while protecting from those harmful UV rays. What more could you want, especially when it’s on sale?” — Elana Fishman, Style & Shopping Director
“Is this the Goldilocks of facial cleansers? My old face wash was drying out my skin, so I tried Algae Enzyme Cleansing Oil. It doesn’t leave a greasy residue or strip my skin, but it truly effectively removes makeup and sunblock. It’s just right! My skin feels so soft after using it.” — Erica Radol, Commerce Reporter
“My most re-purchased Amazon item is this bath mat, which I’ve been buying for years. Judging by the fact that it has over 11,000 reviews, it seems I’m not alone in that.” — Hannah Southwick, Associate Commerce Editor
Prime Day FAQs, answered
When is Prime Day?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s premier sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
