When it comes to sourcing matching pajamas, the Kardashian-Jenners are putting all their eggs in one basket.
The famous family has made custom Cozy Earth Stretch-Knit Pajamas an Easter tradition, having worn the label’s buttery soft, bunny-covered styles for the second time this year.
“They placed a thoughtful order,” McKoy Molyneaux, the brand’s Director of Strategic Partnerships for influencer and podcast marketing, told Page Six Style exclusively.
While the brand keeps customers’ exact details private, Kris Jenner and Corey Gamble both posed in the pink PJs for an Instagram photo, while Kim Kardashian snapped a selfie in the same style.
Perhaps we’ll see more celebrties sharing their love for the soft style soon, as Molyneaux said: “What we can share is that it brought together their full family, along with some very familiar faces beyond that.”
Though the family’s exact bunny-themed designs were custom, the label’s limited-edition spring toille prints are still in stock, along with a solid pale pink (plus several always-in-stock neutrals). But given they’re selling fast, we’d recommend hopping to it if one catches your eye.
“We worked closely with their team to create something that felt elevated yet playful for Easter,” the brand exec said of the stars’ styles, noting that they’d also collaborated on a similar matching moment in 2024.
“Since we had worked together before, we already had a good feel for what they love, so it was a fun opportunity to build on what’s starting to feel like a tradition,” he added.
The reality TV stars are hardly the only ones who swear by Cozy Earth; Oprah’s featured the brand on her “Favorite Things” list a whopping seven times (a rare honor for any company).
She featured the same pajamas on her 2019 list — and having tried them out ourselves, we’re equally impressed with the cooling bamboo-based fabric and elegant design.
After all, you needn’t be a momager or mogul to create memorable moments in the brand’s styles.
“Moments like this are exactly why we do what we do,” Molyneaux said. “Our goal has always been to make home the best part of life, and seeing our products be part of how people gather and celebrate together is really meaningful for us.”
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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
