Leavitt loves Merit.
From “Secret Lives of Mormon Wives” to “Dancing With the Stars” — and most recently, starring as Roxie Hart in Broadway’s “Chicago” — Whitney Leavitt is making some big moves as of late.
Now? She’s the face of vegan beauty brand Merit’s latest launch, the Signature Lip Blush.
“It’s so easy and comfortable,” she told E!, adding that the fresh formula “feels lightweight like a balm” and “truly lasts all day.”
While the buildable, blurred-finish formula comes in eight matte shades, the brand tells Page Six Style that September — a rich brick red — is Leavitt’s favorite.
It’s no surprise Merit is one of the fastest-growing beauty brands giving luxury without super-high prices; stars like Martha Stewart, Hudson Williams and Cameron Diaz (to name but a few) have all recently reached for its products, too.
Leavitt’s personal favorites also include the brand’s Great Skin Moisturizer, to give her a flawless base on or off the stage, accompanied by the brand’s Minimalist Complexion Stick to help spot correct when she’s on the move (her M.O. lately).


Oh, and you best believe the MomTok influencer is all about the shade Cheeky when it comes to Merit’s viral Flush Balm. The swipe-on cream blush is a staple in my work tote, too, and Leavitt was also seen applying it in a TikTok two months ago.

After all, you certainly don’t have to be a Broadway star to steal Leavitt’s beauty secrets. Below, shop more of her must-haves.







