Travis Kelce has left fans stunned with his latest partnership after the NFL star teamed up with one of the internet’s most popular online games.
The Kansas City Chiefs superstar, 35, is no stranger to the spotlight away from the football field, landing cameo roles in ‘Happy Gilmore 2’ and Ryan Murphy’s horror series, ‘Grotesquerie.’
The tight end is also more than happy to lend his famous name to brand deals, including Pfizer, Subway and Lowe’s.
However, fans believe his latest endorsement is a bit out of left field, even for him.
The three-time Super Bowl winner teamed up with gaming platform Roblox to host a special event of Grow Your Garden – one of the world’s fastest growing popular games, often played by children.
Kelce hosted the half-an-hour event at 9:30am ET on Saturday, even giving a virtual ‘interview’ via his avatar with developer ‘Jandel’.
NFL star Travis Kelce has left fans stunned with his latest partnership over the weekend
The tight end, pictured with girlfriend Taylor Swift, is no stranger to the spotlight off the field
And fans of both the game and football were left baffled by Kelce’s participation in the game, branding it the ‘most random crossover’ on social media.
‘Why the f*** is travis kelce collabing with a goddamn roblox game (grow a garden) its so random bruh im dying,’ one social media user posted.
‘Travis Kelce playing Grow a Garden wasn’t on my Bingo card,’ another quipped.
‘What is this crossover,’ a third asked, while a fourth added: ‘Most insane collab ever.’
‘My son is going nuts because Grow a Garden (massive game on Roblox, over 1M players daily) is having a special event with Travis Kelce doing an AMA,’ one stunned user wrote.
‘playing roblox with my nephew and what the hell is travis kelce doing here,’ another added.
The video game involves players slowly developing a little patch of virtual land, simulating growing plants and creating a garden.
The game is rather slow-paced and sedate compared to traditional video games but since its launch in March of this year it has attracted millions of users – many of them children.
The Kansas City Chiefs star announced he would be teaming up with Roblox’s game
Fans were left baffled by the collaboration, branding it the ‘most random crossover’
The game has smashed a record for concurrent players, which was previously held by Fortnite. Earlier this month, it reached a peak of 21.9 million concurrent players, while Fortnite’s previous record stood at 15.3 million, according to reports.
Kelce reported for training camp with the Chiefs earlier this week as he prepares for his 13th season in the NFL after confirming to delay retirement for at least another year during the offseason.
Yet, his return – along with the Chiefs’ quest for Super Bowl revenge – hasn’t stopped him from pursuing his offield endeavors either.
Last year, he hosted a gameshow – ‘Are You Smarter Than a Celebrity?’ – and appeared in horror series ‘Grotesquerie’. While this summer presented the stunning opportunity to appear in Happy Gilmore 2.
The tight end played the role of a server in Adam Sandler’s long-awaited sequel to his 1996 cult comedy classic.
