Instagram
Still the go-to platform for polished inspiration and professional portfolios. It’s hugely popular with engaged couples aged 25–40, especially those in the active planning stage. Think moodboards, vendor research, and sending DMs for quotes.
TikTok
A younger, more fast-paced crowd, but growing fast in wedding influence. The average wedding couple is spending more time scrolling short-form video content that feels authentic, fun, and real. Expect more Gen Z couples and early-stage planners who are discovering venues and suppliers organically.
