What is FBFW Extra?
FBFW Extra is a wedding-specific sales and marketing platform that moulds around your business. It’s not off-the-shelf software or a one-size-fits-all programme – it’s a customisable toolkit designed to help you convert more leads, sell more services, and save time doing it.
Whether you want to simplify your admin, improve your enquiry response rate, sell extras, or boost your marketing, FBFW Extra does the heavy lifting behind the scenes so you can focus on delivering the best weddings.
Powerful Features That Make a Real Difference
Here’s what can be included in your bespoke FBFW Extra setup:
💬 Centralised CRM & Inbox
Keep every enquiry, DM, contact form and email in one beautifully organised space. No more jumping between apps.
☎️ Missed Call Text-Back & Live Chat
Stay responsive, even when you’re busy. Never lose a lead because you couldn’t answer fast enough.
📝 Proposals, Contracts, Invoices & Payment Links
Send proposals, get contracts signed, and take payments in minutes – all in one system.
✨ SMS & Email Templates
Save time with pre-written responses that sound on-brand and professional every time.
🌟 AI Review Management & Google Integration
Easily manage your online reviews and boost your visibility where it matters most.
📈 Real-Time Reporting & Performance Tracking
Get insights into what’s working, what needs tweaking, and how your business is performing.
🛍️ The Extras Store (Built-In E-commerce)
Sell your services, upgrades, hire items and packages directly to couples – even if you don’t have a website.
Bonus: Done-For-You Marketing Support
If you want to go further, we offer optional marketing services tailored to the wedding industry, including:
- 📣 Social media & email campaigns
- 📝 SEO-friendly blog writing
- 📊 Ad management
- 📅 Content planning & strategy support
All designed to increase your visibility, attract more ideal clients, and helping you show up exactly where your future couples are hanging out – with less effort on your end.
Why It Works
FBFW Extra isn’t another tool you’ll forget about after a week. It’s built by industry experts who understand the real challenges venues and suppliers face every day.
Whether you’re:
- Tired of juggling enquiries from multiple places
- Struggling to respond fast enough and look professional
- Looking to upsell more add-ons or hire items
- Ready to super charge your marketing
- Or just in need of better organisation
…FBFW Extra gives you exactly what you need, in one place.
Who’s It For?
- Wedding venues who want to boost weekday or off-peak bookings, improve conversions, and upsell services
- Planners and suppliers ready to streamline admin, increase visibility, and book more business
- Businesses without a website looking for an instant, professional digital presence
- Ambitious pros who want to grow faster and work smarter, not harder
Built for Weddings. Tailored for You.
Every wedding business is different – and your tools should be too. That’s why FBFW Extra is fully customisable. You pick the features you need, and we’ll build a version that fits your day-to-day, your team size, and your goals.
No unnecessary extras. No overwhelm. Just smart tools that help you thrive.
Ready to Make Business Easier (and More Profitable)?
Hundreds of wedding businesses across the UK use For Better For Worse to connect with engaged couples. FBFW Extra is your chance to go beyond the listing, and into a smarter, more streamlined way of working.
Visit FBFW Extra to learn more, or get in touch with our team to explore how it could work for you.
Let’s make more magic – and more bookings, together.
