Whether you’re looking for a sharp chardonnay for a dinner party, a full-bodied merlot for a night on the sofa or a bottle of prosecco for Christmas celebrations, the affordable bottles of wine you can buy at the supermarket are impressive. From the viral £10.99 “chicken wine” (La Vieille Ferme rosé) to Aldi’s award-winning sauvignon blanc and Asda’s playful alternative to Whispering Angel, Screaming Devil, social media has played a major role in opening up the wine world.
TikTok accounts like Lucy Hitchcock’s – better known as @Partnerinwineuk – regularly send bottles from M&S and Waitrose flying off shelves, while wine influencers like Hannah Crosbie and Tom Gilbey are helping make vino feel more accessible and less intimidating.
“Wine is a whole aisle now, as people want more variety as well as value, and supermarkets have wisely chosen to invest in their wine buyers and relationships with producers – because this is how most of us buy our wine,” says Libby Brodie, wine consultant and columnist. A similar shift has taken place with supermarket champagne and whisky where rising demand has driven improvements in both range and quality.
According to Sinead Murdoch, sommelier and co-founder of restaurant Tasca, supermarkets are increasingly appealing to more discerning drinkers. “Now top wine buyers are working for supermarkets, and the growing competition is raising the standard of what ends up on the shelves.”
That said, finding a genuinely standout bottle can still be a challenge. So I turned to the experts. From sommeliers to wine influencers, these are the best supermarket wines, as recommended by those who know the industry best.
Meet the experts
I spoke to qualified wine consultants, restaurant sommeliers, TikTok-viral influencers and wine critics to find the best bottles to sip in summer 2025.
Libby Brodie is a qualified wine consultant with years of experience in the industry. She is the founder of Bacchus & Brodie Wine Consultancy, which personally curates wine selections for individuals or events.
Katie Brook is a journalist with a specialism in wine and a decade of experience as a wine reviewer. She is the founder of Run To Wine – a London- and Surrey-based running club that ends its sessions with a wine tasting.
Sinead Murdoch is a sommelier and co-founder of Tasca, a restaurant in London. Following a formal training, she headed up front of house at Shoreditch restaurant Bistro Freddie. She then spent time in Provence at Gallifet Art Centre, where she curated the wine list.
Lucy Hitchcock is the wine enthusiast behind the @Partnerinwineuk social media account. She has nearly 100k on Instagram and 65k on TikTok, with her reviews of Aldi or M&S bottles regularly going viral.
