Beta Band frontman Steve Mason has revealed he spent 12 years writing his memoir, Failure is Always an Option, while worrying much of that time that it read “like a primary school essay”.
Ahead of the band’s appearance at Latitude Festival this summer, Mason also rejected the “cult genius” tag that has followed him throughout his career, saying it was never something he set out to achieve.
The memoir recounts a series of stories from the band’s rise, including a prank involving a fake visit from Michael Jackson to Rockfield Studios.
Mason also reveals the group once turned down a $1m car advert deal.
Latitude Festival 2026 takes place 23-26 July at Henham Park, Suffolk. Tickets are available at latitudefestival.com
