Social media has become one of the most powerful tools for wedding venues to attract couples, showcase personality, and turn dreamers into bookings. But here’s the reality: too many venues are still treating their socials like an online brochure – static, generic, and far from inspiring.
In today’s world, couples expect more. They’re scrolling TikTok for behind-the-scenes tours, flicking through Instagram for authentic inspo, checking Facebook for updates, and even heading to Google Business Profiles to see real reviews and photos. If your venue isn’t showing up in the right way, you could be missing out on hundreds of potential enquiries.
So, let’s dig into the most common social media mistakes wedding venues are still making – and how to fix them for good.
1. Using Outdated Trends or Overfiltered Imagery
Nothing says “out of touch” like a feed full of heavy filters, dated styles, or trends that peaked two years ago. A grid full of iPhone snaps and text heavy info graphics are not cutting it, today’s couples want authenticity: professional photography, real lighting, natural tones, and content that feels current and modern.
Fix it:
- Use only professional photography or high quality images for your posts and video covers.
- Refresh your Google Business Profile photos regularly.
- Follow trending audio on TikTok/Instagram and use it while it’s hot.
- Mix styled shoots with real wedding content to balance polish with authenticity.
2. Posting Generic, Personality-Free Content
If your captions could belong to any venue, you’ve got a problem. Couples aren’t just booking four walls – they’re booking a feeling, a story, and your team. “A stunning space for your big day” won’t spark a single enquiry.
Fix it:
- Write in your venue’s voice – fun, romantic, quirky, or elegant, stay on brand.
- Share the history of your venue, inject personality from your team directly, and share testimonials from past couples.
- Update your Google Business description to reflect your venue’s personality, not just a list of facilities.
- Talk about what makes your venue unique – from the way the sunset hits your terrace to how couples always rave about your cocktail hour.
3. Forgetting the “People Factor”
Your ballroom might be stunning, but empty rooms don’t sell weddings. What really works? Couples want to picture themselves (and their guests) in your venue. People buy from people – so don’t hide them.
Fix it:
- Share behind-the-scenes snaps of your team setting up, real couples on the dancefloor, or your staff welcoming guests.
- Share couple testimonials or candid wedding day shots on Instagram.
- Spotlight your team or suppliers on Facebook.
- Show the life of a wedding day: the laughs, the cheers, the little moments.
4. Skipping the Call-to-Action
A post that gets likes is nice. A post that gets bookings is better. One of the biggest mistakes venues make? Forgetting to tell couples what to do next.
Fix it:
- Always try to include a CTA (e.g. “Enquire today,” “Book a tour,” “Save this date”).
- Update your Instagram bio link so it takes couples straight to your enquiry form.
- On Facebook, check your “Book Now” button actually works.
- Make the path from scrolling to enquiring seamless.
5. Posting and Ghosting
One post a week with no replies to comments or DMs? That’s not a strategy, it’s a broadcast. Social media is a conversation, and couples expect engagement.
Fix it:
- Reply to all Instagram, Facebook and TikTok comments within 24 hours.
- Use Stories daily for authentic, in-the-moment content.
- Monitor Facebook Messenger – couples often send their first enquiry there.
- Respond to all Google reviews (yes, even the awkward ones).
- Treat social media like a two-way conversation. Build a community with your couples and suppliers.
6. Treating Social Media Like a Brochure
Couples aren’t on Instagram to read spec sheets. They’re on TikTok to see real wedding planning tips, Instagram to save inspo reels, Facebook to check updates, and Google Business Profile to see real feedback. If your socials look like a PDF uploaded online, you’re missing the magic.
Fix it:
- Use Instagram Stories and TikTok for relaxed, behind-the-scenes clips.
- Share quick tips or wedding planning hacks alongside pretty pictures.
- Post regular updates on Google Business (offers, events, new packages).
- Think “community hub” not “static showcase.”
Bonus: Run a Quick Social Media Audit
Want to know if you’re on track? Here’s a mini-checklist to score your venue’s socials:
Photos are current, natural, and trend-aware
Posts reflect my venue’s story, not just generic wedding inspo
My feed shows real couples, staff, and behind-the-scenes action
Most posts have a CTA (enquire, book, save the date)
I reply to comments, DMs, and reviews within 24h
I post on Stories, TikTok, or Google updates weekly
✅ Score 5–6: You’re nailing it.
✅ Score 3–4: Good, but polish those weak spots.
✅ Score 0–2: Time to seriously revamp your strategy.
The Takeaway
Couples don’t just choose wedding venues based on glossy brochures or websites. They choose the venues that show up, feel approachable, and look current across Instagram, TikTok, Facebook, Google and even X.
If your socials are making any of these mistakes, you’re leaving enquiries (and revenue) on the table. The good news? With a few quick fixes, your venue can turn followers into couples walking through your doors.
