Netflix users have been left furious over the streaming service’s latest announcement.
Subscribers are questioning their dedication to the streaming giant after it was revealed prices would be hiked again in the UK to “deliver more value” ahead of the return of its three biggest shows.
After raising the prices in other territories, Netflix has revealed that users who are subscribed to the Standard plan will be paying £2 more, with the price increasing from £10.99 to £12.99 per month.
It’ll be a whole £6 more for those signed up to Netflix’s Premium plan, with a hike of £1 bringing the overall total to £18.99 a month.
For those who are watching on the Standard plan with Adverts, which is Netflix’s cheapest option, there is a price hike of £1, making the total £5.99 a month.
The Premium plan offers a 4K resolution viewing experience and enables users to watch on up to four devices.
A Netflix spokesperson defended the decision to raise the prices, stating: ”As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix.”
But many users are not impressed, with a flurry revealing they had officially decided to cancel their subscriptions.
“Another £2 price increase from Netflix… yeah time to cancel,” one person wrote, claiming: “They don’t bring out shows good enough anymore for that price.”
An additional user concurred: “Netflix is raising their prices again but if so please start giving us more. Maybe it’s my age showing, but there hasn’t been anything that is must see on that platform anymore. Please tell me I’m not alone.”
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One subscriber asked: “How can Netflix put their prices up AGAIN? They haven’t even got anything worth watching on there, only have it so I can binge watch The Office.”
Meanwhile, another wrote on X/Twitter: “Netflix putting their price up again for no reason? Yeah might be time to quit.
The price hike comes after the streaming service teased their biggest year ahead, with the return of blockbusters shows including Stranger Things, Squid Game and Wednesday.
The streamer had a massively successful 2024, ending the year with more than 300 million users, which followed a password-sharing ban in 2023.
This has proved a lucrative decision, with Netflix doubling its net worth from the previous tear to reach $1.8bn.
The previous time Netflix raised prices in the US and UK was in October 2023. In the UK, that meant the basic, ad-free subscription rose from £6.99 a month to £7.99, while the premium subscription rose from £15.99 to £17.99.