Netflix is parting ways with Meghan Markle’s lifestyle brand, As Ever, months after the streamer signed a multi-year TV and film contract with the Duke and Duchess of Sussex.
Markle initially launched As Ever in April 2025 in partnership with Netflix’s Consumer Products division. Alongside the brand, which sells products like wine, tea and jams, Markle debuted her Netflix cooking series, With Love, Meghan.
In a surprising new update, spokespeople for As Ever and Netflix told The Sun that the lifestyle brand will continue “independently.”
“As Ever is grateful for Netflix’s partnership through launch and our first year,” they said. “We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
The Independent has contacted Netflix and As Ever for comment.
More to come
