- Tinder Matchmaker lets your friends and family suggest potential matches
- Thankfully, they won’t be able to chat or send messages on your behalf
It’s a question from the parents that every singleton dreads: are you dating anyone at the moment?
But the days of dismissing their questioning could be a thing of the past, thanks to Tinder’s latest feature.
The dating app has launched Tinder Matchmaker, which lets your friends and fmaily view and suggest potential matches for you.
‘For years, singles have asked their friends to help find their next match on Tinder,’ said Melissa Hobley, Chief Marketing Officer at Tinder.
‘Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you.’
Tinder has launched Tinder Matchmaker, which lets your friends and fmaily view and suggest potential matches for you
Many Tinder users already use the ‘friend test’ to assess potential dates, allowing their pals to swipe right or left on profiles.
With Tinder Matchmaker, this test is essentially integrated within the app.
A Tinder Matchmaker session can be started directly from a profile card, or within the app’s settings.
Whether or not they have Tinder themselves, you can share your unique link with up to 15 friends or family in a 24-hour period.
After following the link, the ‘matchmaker’ can either log in to Tinder, or continue as a guest.
If they choose to access the link as a guest, they’ll be prompted to complete an age verification prompt, and agree to Tinder’s terms and conditions.
Matchmakers have 24 hours to browse through the profiles or potential dates, swiping right if they’d recommend them, or left if they don’t think it’s a match (stock image)
Matchmakers have 24 hours to browse through the profiles or potential dates, swiping right if they’d recommend them, or left if they don’t think it’s a match.
Thankfully, they won’t be able to chat or send messages on your behalf (so there’s no need to worry about any dad jokes slipping through the net!).
Once the 24 hours are up, Tinder users will be able to review the profiles that their matchmakers liked for them.
While the user will still have the final call on who they like, they now know who their friends and family are rooting for.
Tinder Matchmaker is available now in the UK, US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, and Vietnam.
It will be rolling out to Tinder users globally in the coming months.
HOW DID ONLINE DATING BECOME SO POPULAR?
The first ever incarnation of a dating app can be traced back to 1995 when Match.com was first launched.
The website allowed single people to upload a profile, a picture and chat to people online.
The app was intended to allow people looking for long-term relationships to meet.
eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
A plethora of other dating sites with a unique target demographic were set up in the next 10-15 years including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first ‘swipe’ based dating platform.
After its initial launch it’s usage snowballed and by March 2014 there were one billion matches a day, worldwide.
In 2014, co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message.
The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing amount of younger users with a busy schedule.
In the 1990s, there was a stigma attached to online dating as it was considered a last-ditch and desperate attempt to find love.
This belief has dissipated and now around one third of marriages are between couples who met online.
A survey from 2014 found that 84 per cent of dating app users were using online dating services to look for a romantic relationship.
Twenty-four per cent stated that that they used online dating apps explicitly for sexual encounters.