It’s one of the most important traditions for one of the most tradition-filled golf tournaments in the world.
For those lucky enough to walk down Magnolia Lane to attend The Masters, the rarity of being at the event allows patrons to steep themselves in the heritage of Augusta National.
But forget amateurs sleeping in the Crow’s Nest at Butler Cabin. Forget the ‘no cell phone’ policy. Forget Jack Nicklaus and Gary Player with the ceremonial tee-off. Forget even the iconic Green Jacket itself.
For those behind the ropes, the most important tradition they get to experience first-hand is what may be the cheapest concession prices in all of professional sports.
And that’s the case again this year. As captured by Claire Rogers who is attending the Augusta National Women’s Amateur, the concession prices are remaining at their eye-watering low prices.
It appears to be a pared-down menu from what is set to be rolled out next week, but the popular items remain.
The concessions menu at the Augusta National Women’s Amateur could give a glimpse into the prices and the offerings for the 2025 Masters – set to be held next week
Many patrons will make a bee-line for the concession stands upon entering the grounds
Amid inflation and rising food prices Augusta have kept prices for food inside the grounds low
Yes, the Egg Salad and Pimento Cheese sandwiches remain on the menu at their special price of $1.50.
The most expensive items on the menu stand at just $3.00. At that price point, you’ll find three kinds of sandwiches – the chicken salad, the Masters Club, and the Ham & Cheese on rye.
But also at $3.00 this year is the Georgia Peach Ice Cream Sandwich – up from $2.50 at The Masters the year prior. Guess tariffs have fallen hard upon ol’ Georgia.
A price increase also appears to have come for the humble muffin – also going up 50 cents from $1.50 to $2.00 this year.
The cheapest edible item on the menu is a banana at $1.25, while the cheapest overall item is Advil or Aleve at just 75 cents.
All drinks on the ANWA menu are $2.00 – including soda, lemonade, coffee, water, and sports drinks.
Those who have been followers of the concessions menu at The Masters noticed some key omissions from the ANWA offerings.
But some of the items at last year’s Masters tournament are missing at the ANWA this week
Prices for some items, like the Georgia Peach Ice Cream sandwiches have gone up since 2024
For one, the pork barbecue sandwich and the classic chicken sandwich – both of which cost $3 last year – were not present on the ANWA menu.
Many of the options offered for breakfast – including the $2 chicken biscuit, the $3 breakfast sandwich, and the $2 fresh fruit cups – were also not on the menu. Additionally, snacks like the cheese straws and peanuts were left off.
But the biggest absence might be the lack of alcohol. Beer at The Masters – a domestic, an import, and ‘The Crow’s Nest’ (a special brew just for Augusta) – costs just $5.00 while a glass of white wine clocks in as the most expensive menu item at $6.
However, none of these were on offer at the ANWA – leaving the more boozy-inclined among the gallery wanting.
Regardless of the missing items, Augusta continues to be an affordable experience once you get to the course, considering the exorbitant costs of getting there in the first place.
‘We want the experience to not only be the best but to be affordable,’ former Augusta National chairman Billy Payne said in 2007.
‘And we take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be.’
Steve Salaga, an associate professor of sports management at the University of Georgia, stated that there was a deliberate focus to keep golf fans at Augusta happy.
Some items, like beer offerings typically found at the tournament, are gone from the ANWA
‘We have to remember, the total cost of event attendance includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions and souvenirs purchased,’ Salaga said to FOX Business.
‘So one way to make the overall experience more appealing to the consumer is to keep the price of these [food and drink] products low.
‘I think the affordable pricing is an appealing aspect of the consumer experience at Augusta.’
So while tickets to get in through the gates at Augusta currently span the range of the thousands of dollars ($1,061 for the Monday practice round up to nearly $2,300 for Friday’s second round), those who get in will find more agreeable prices for food.
