Marketing standards apply to the following food and drink product groups
- fruit and vegetables
- beef and veal
- poultry meat
- eggs in shell
- hatching eggs and chicks
- wine
- hops and hop products
- olive oil
- milk and spreadable fats
The exact rules on marketing standards depend on the product. In most cases, they cover grading, classification, permitted descriptions, production methods and information you must provide on labels and other official documentation.
Basic information on some of the product groups is covered below, with links to further UK-wide guidance. Businesses in Northern Ireland can get NI-specific information on marketing standards from the Department of Agriculture, Environment and Rural Affairs (DAERA).
Marketing standards for beef and veal
Beef and veal marketing standards require you to use standardised descriptions and classification terms, to ensure that information about age and production method is clear and consistent.
You may need to
- classify beef and veal using the approved categories
- keep the slaughter and traceability information
- label the product correctly when selling prepacked or loose meat
- keep documentation for inspection
For full requirements and classification rules, see GOV.UK guidance on beef and veal marketing standards.
Marketing standards for poultry meat
Poultry meat marketing standards set rules for how poultry can be described and promoted. They define terms such as free range, extensive indoor and barn reared, and set out the conditions that must be met before these descriptions can be used.
You must
- meet production method requirements before using special marketing terms
- keep flock, feeding and housing records
- ensure labels, menus and marketing material use descriptions accurately
- understand how mandatory housing orders may affect the use of ‘free range’
Find detailed criteria and definitions
Marketing standards for hatching eggs and chicks
Marketing standards apply to breeding establishments that produce or market hatching eggs and day-old chicks. The rules cover registration, hygiene, record keeping and how products are graded and described.
You must
- register your hatchery or breeding establishment if required
- meet hygiene and production standards
- keep the records needed to demonstrate compliance
- follow the rules for documentation and transport
For detailed rules, see
Marketing standards for hops and hop products
Marketing standards for hops ensure that hop cones and hop products meet recognised minimum quality standards. Many products require certification before they can be marketed.
You may need to
- get hop certification from an approved certification centre
- meet specific production or purity standards depending on the product
- keep certification documents for inspection
- understand exemptions for small or private-use packs
Check the rules in GOV.UK guidance on hops and hop products marketing standards.
Marketing standards for wine
Wine has its own marketing and labelling requirements. These cover classification, production methods, geographical indication (GI), and presentation of information.
If you produce, import, export or market wine, you must follow the rules on
- classification, blending and production practices
- documentation and record keeping
- use of protected names and GI designations
- labelling requirements for sales inside and outside Northern Ireland
The Food Standards Agency (FSA) is responsible for enforcing wine regulations in the UK, including Northern Ireland. You can also see our wine trade guide for more information.
Other products with marketing standards
Other product groups that have marketing standards include
These rules usually cover product classes, quality grades, permitted descriptions and labelling requirements. To check which standards apply to your product, search for relevant guidance on GOV.UK or DAERA websites, or find specific marketing standards regulations on legislation.gov.uk.
