Luke Littler signs most lucrative deal in darts history with staggering payday revealed – UK Times

Luke Littler has signed the most lucrative deal in darts history after agreeing a record £20m deal with his dart supplier.

The 18-year-old from Warrington, who claimed the first £1m prize pot when he won his second world championship at Alexandra Palace last weekend, has renewed his contract with Target Darts.

The new deal, with potential earnings and bonuses, as well as a percentage of sales of products and equipment, is worth £20m over 10 years.

Littler has spearheaded the sport’s surge towards the mainstream since his debut run to the 2024 World Championship final as a 16-year-old.

He has transcended the sport, with his branded darts set and magnetic board becoming bestsellers in a number of high street shops. The teenager also has 2.1 million followers on Instagram.

“Target has believed in me from day one and I’m delighted that there are many more years to come,” Littler, who is also managed by the company, said.

“From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”

Littler, who bought all the staff at Target Darts Apple AirPods for Christmas, has won almost £2.8m in prize money alone in two years on tour.

He also has lucrative deals with Xbox, KP Nuts and Boohoo Man.

Target chair Garry Plummer said: “I met Luke at the BDO Youth World Championship Qualifier when he was 12, and that day his dad asked if we would sponsor him.

“We’d never taken on someone so young, but I saw something special in him and saying yes was easy.

“Watching him grow since, as both a player and a person, has been a privilege. His achievements on and off the oche have been remarkable, and this new agreement celebrates everything we’ve built together and the exciting future ahead.”

Littler is currently preparing for the World Series double-header in Bahrain and Saudi Arabia.

Additional reporting by PA