Jordon Hudson celebrated boyfriend Bill Belichick’s first win at the helm of the North Carolina Tar Heels football program. But it was the contents of her bag that drew a keen eye.
The Tar Heels were able to orchestrate a 20-3 victory over UNC Charlotte on Saturday night, the first victory of the Belichick era. After being blown out at home the week prior, Belichick’s triumph was a cause for celebration for the 73-year-old coach and his 24-year-old girlfriend.
Hudson donned an all-white ensemble for the game – with a white tank top underneath an off-white jacket and paired with white sneakers and cargo pants.
She also carried with her a clear bag to comply with a stadium policy. In that bag, Hudson appeared to be carrying receipts, a highlighter, and what appeared to be some sort of contract.
Looking closer at the words on the haphazardly folded sheet of paper, it appears to be some sort of an agreement about a television series or a film. References to ‘producers’ and ‘directors’ can clearly be seen, as well as the phrase ‘connection with the Series’. The words ‘moral rights’ were also highlighted.
It was all smiles for Jordon Hudson as she attended North Carolina’s first win of the season

Hudson, 24, was pictured celebrating behind the scenes with boyfriend Bill Belichick

Hudson brought in a clear bag that contained documents – including what appeared to be some sort of contract or agreement about a television series or movie
Hudson was seen enjoying herself during the game and then smiling behind-the-scenes after the victory was ensured.
She was also spotted sharing some one-on-one moments with Belichick while also chatting with players and their families.
Hudson was also spotted sharing some one-on-one moments with Belichick while also chatting with players and their families.
It’s a welcome change of emotion from last Monday, when Belichick fell to TCU in a 48-14 drubbing.
Hudson, seemingly unable to endure her 73-year-old boyfriend’s humiliation any longer, reportedly left that game with seven minutes remaining on the clock in the fourth quarter.
Not that she missed much. The Horned Frogs had already scored a touchdown – their sixth of the evening – two minutes earlier, cementing the embarrassing 48-14 romp. And the Tar Heels could provide no answer as the dying minutes ticked away.
But what she had witnessed had left Hudson with a face like thunder. As TCU had continuously cut through the Tar Heels’ defense for 41 unanswered points earlier in the game, Hudson was caught looking far from impressed.
The former cheerleader had a front row seat for the display, watching on from a luxury suite where she was captured looking increasingly concerned and frustrated during the third quarter.
A nervous-looking Hudson was seen chewing lip as she agonizingly watched the on-field massacre unfold before her. At one point, either fed up or in need of a distraction, Hudson even took a phone call, lifting her eyes to the sky in desperation.

The mood was much improved from the week prior, when UNC lost to TCU at home

Hudson, who wore an all-white ensemble this weekend, spent last Monday frustrated
Perhaps as Belichick’s appointed de facto publicist she was already attempting damage control, or maybe she was desperately searching for anything other than the game to occupy her thoughts.
In other snaps, Hudson, brow furrowed and looking sour-faced, leaned over the railings chatting to Moss and her fellow spectators.
Hudson, who has previously attended events wearing Belichick’s old sweaters, opted for a more subtle nod to her man in Monday’s gameday attire. Dressing in UNC’s colors, she wowed in a pair of tight-fitting, blue snake print flared trousers and a white tank top.
But fans’ attention would have been glued to her regardless of what she wore. Despite the final humiliating result, Hudson – and her controversial relationship with Belichick – took center stage.
The couple and their 49-year age gap romance were the focal point of many handmade signs and t-shirts inside Kenan Memorial Stadium.
One flag read ‘Air Jordon’ and featured the silhouette of Belichick’s infamous beach yoga pic with Hudson, in which the 73-year-old laid down in the sand while lifting his younger girlfriend above his head with his feet.
Other references to Hudson included a personalized ‘Jordon’ No. 23 football jersey worn by one woman, and a t-shirt reading: ‘Hair Jordan: “We’re not talking about this.”‘
The quote is a reference to Belichick’s doomed CBS interview in which Hudson shut down any discussion of how the couple met after his fallout with ex-girlfriend Linda Holliday in 2023.

But this weekend, Hudson and Belichick were able to flex their muscles over UNC Charlotte

Hudson watched on as the Tar Heels beat their in-state foes 20-3 on the road


She was seen covering her head to avoid the rain as the glammed up Hudson watched on
The ill-fated CBS interview sparked a national debate over Hudson’s intentions over the summer.
His friend, the NBA great Charles Barkley, publicly said he would stage an intervention while Belichick’s former Patriots player Ted Johnson, who played five seasons under Belichick in New England, questioned his sanity.
‘To me, those are bad decisions that makes him and the university look really bad and question whether or not he is of sound mind and should be running a football team at the University of North Carolina,’ Johnson said of his old coach.
‘I think it’s something you have to really, really consider.’
But last weekend, a source close to the couple told Daily Mail that they are relishing getting back to business once the college football season begins.
‘Bill and Jordon are enjoying the next couple weeks together before he has to go full force into the upcoming season and focus all of his attention on that,’ the source explained.
‘Their time to hang out and go out to eat or go to any events together is not going to happen for a few months, because Bill is going into war. It is very important to Bill to make this work at UNC, and if they do well or very bad, it is all based on his preparation for the season.

Hudson will hope Belichick adds another win to his tally with a win over Richmond next week
‘Sure, Jordon will be at the games, but they are making sure that they will not be seen gallivanting around while the season goes on because Bill doesn’t want it to look like Jordon is a distraction.’
The source continued: ‘Bill is not worried one bit about his relationship with Jordon as the season starts to come to fruition.
‘They have each other’s back and if this all goes well or off the rails, he’s confident that she will be there for him the entire way. He has zero worry about her as he considers her a rock and a constant in his life that isn’t going to go away.’
Belichick will look to tack on another win against FCS team Richmond next week.