Jordon Hudson stunned the crew of a Dunkin’ Super Bowl commercial after she ‘forced’ her way into the ad, according to a new report.
Hudson, 24, has seen her relationship with the 73-year-old Belichick come under fire this week after she awkwardly interrupted the coach’s interview on CBS Sunday Morning.
The painfully awkward moment, in which Hudson (sitting off-camera) shot down a question from Tony Dokoupil about how the couple met, raised questions about just how much influence she has over his professional life.
And now, new details have emerged regarding her inclusion in Dunkin’s Super Bowl commercial in February, as an insider told Page Six that she shocked the crew with her behavior.
‘She forced her way in…. but Bill saw it as a way for her to get paid. People said they’ve never seen anything like it,’ the source said.
The claim comes follows previous reporting on the subject from Pablo Torre, who claimed on his eponymous podcast that Hudson was acting as the coach’s ‘de facto agent.’
Jordon Hudson reportedly ‘forced’ her way into a Super Bowl commercial with Bill Belichick
Hudson (center) appeared with Belichick in a Dunkin’ commercial during the Super Bowl
The couple’s relationship has been under scrutiny after Hudson muscled awkwardly into Belichick’s CBS interview
‘The person that you need to go through to book Bill Belichick for a Super Bowl commercial, or for the other commitments he has as a multi-platform personality. She’s the gateway,’ he said.
‘What I’ve been told, reliably, is that Jordon happened to then use that power to be in the commercial as well.’
That level of power was seen as Hudson told Doukoupil ‘We’re not talking about this’ after he asked how the couple met.
TMZ later reported that the 24-year-old had interrupted the interview session on several other occasions and at one point stormed off – delaying the session by 30 minutes.
UNC’s football program – where Belichick accepted the head coaching job earlier this year – were also set to be featured in this year’s edition of ‘Hard Knocks,’ though Hudson reportedly played a pivotal role in scuppering that.
Per Page Six, she demanded to be an executive producer on the project and also wanted to see advanced copies of the Max show.
Belichick and Hudson have been going strong since their relationship was revealed last year
It is also alleged that she told existing executive producers to ‘treat her with respect’ or they would not get access to Belichick’s ‘IP.’
Filming for the new series reportedly only lasted two days before ending, in alleged part due to Hudson’s ‘request to be heavily involved in the project,’ per The Athletic.
‘The conversation took a turn we were not comfortable with,’ the outlet also reported, of Belichick’s girlfriend being involved.
Hudson has also been described as the CEO of Belichick Productions in her email signature, and she also appears to be aiding Belichick at UNC, though she is not believed to have an official role with the school.
An email previously publicized by The Assembly showed that Belichick asked for her to be copied on all emails sent to him by UNC staffers.
Daily Mail exclusively reported earlier this week that Belichick and Hudson are unfazed, overall, by the response to the interview.
In a statement on Wednesday, Belichick defended Hudson interjecting in his interview and said they had a ‘personal and professional relationship.’
He also said that CBS had used ‘selectively edited clips’ in the final cut, and that the network failed to honor a supposed agreement for the interview to solely focus on his new book.
CBS later released a statement of their own denying that such an agreement existed.
