Eagle-eyed fans have spotted a major change in Jason Kelce’s appearance ahead of Taylor Swift’s long-awaited appearance on his and Travis’ podcast.
Chiefs star Kelce and girlfriend Swift sent fans into meltdown after confirming that the popstar would be the special guest for the upcoming episode of ‘New Heights’.
The social media accounts for the podcast shared a promo video from the episode and fans were quick to note a subtle difference in Jason’s appearance.
After sharing screenshots of the older of the Kelce brothers, from the video, and claimed that he had dyed his beard.
One fan wrote: ‘Biggest reveal of the Taylor swift album announcement was Jason Kelce’s beautiful new beard paint job’.
Well, Jason didn’t try and hide from the fact that he had done so and, in response, wrote on X: ‘I promise the dye was for a good reason, don’t hate me’.

Fans have noted that Jason Kelce dyed his beard prior to New Heights’ Taylor Swift episode

Pictures from last month showed the the previous style which Jason had previously gone with

The elder of the Kelce brothers did not deny the claims in a light-hearted post online
A side-by-side comparison evidently showed that Jason had ditched his ‘salt and pepper’ beard look for a jet-black style for the Swift episode.
Fans continued to debate the former Eagles star’s new look on social media platform Threads. One wrote: ‘I thought it looked a little less natural than normal’.
Another speculated: ‘Maybe is filming something & had to dye it. He doesn’t seem like the type to do it for vanity sake’.
While some fans decided to comment on Jason Kelce’s beard, others were far too occupied with Taylor Swift’s new album reveal which occurred on the podcast.
She released the news at 12:12am ET on August 12 and at the same time a clip appeared on the social media pages of New Heights, the podcast co-hosted by the Kelce brothers.
‘So I wanted to show you something,’ Swift, who is sitting alongside her boyfriend, tells Jason in the clip.
‘What do we got?’ he asks, while Travis smirks, sticks out his tongue and grows increasingly giddy.


Eagled-eyed fans were quick to speculate as to why Kelce had dyed his beard

Meanwhile, Taylor Swift announced her new upcoming album while on the podcast
Swift then digs out a personalized briefcase and opens it up. ‘What’s in it?’ the elder Kelce brother asks.
‘This is my brand new album, “The Life of a Showgirl,”‘ Swift explains, pulling out the record. The album cover is blurred in the New Heights video.
‘TS 12!’ shouts Travis, who is now covered in glitter, while Jason screams: ‘ARGH!!’
Shortly after midnight, the 20-second clip had amassed 38,000 retweets and 76,000 likes on X in just 20 minutes.