Social media has been identified as a key driver behind modern wedding inflation. In the UK, the average wedding now costs around £25,625, roughly two-thirds of the median annual salary. (Financial Times)
Through highly polished content, influencers create a perception that lavish spending is normal. Yet many couples experience strain, especially bridal parties, when financial burdens become unreasonable to meet these visibly curated standards. (Marie Claire UK)
In contrast, Gen Z is leading a shift toward more intimate and authentic ceremonies. Recent high-profile weddings, such as Charli XCX’s small ceremony in Hackney, have resonated for embracing simplicity over spectacle. (Vogue)
