As one of our new Cash ISA customers, you may not be as familiar with who we are as one of our investment customers. So we thought that we would introduce ourselves properly to you.
We launched in the UK in 2016 and have been growing rapidly through time to reach over £5bn in assets that we manage. With strategic partnerships and investment from the likes of M&G and Allianz along the way.
Our mission is simple to make good quality wealth management available and accessible to all. Historically this has been a service that was only offered if people had a lot of money and it would cost a lot. Advisors would justify these high fees by using lots of jargon to confuse and dazzle.
However by blending technology with a human touch we have broken down these barriers. Our simple, clear and easy to use app or web interface makes it easier than ever to understand what we are doing with your money, whether it’s simply with the Cash ISA that you currently have, or with our other products, such as stocks and shares ISAs, pensions, junior ISAs or general investment accounts. Having easy and transparent access all in one place is a key part of our beliefs.
You can also book an appointment or simply call in to speak to our friendly and qualified investment consultant team, who are on hand to help to discuss your goals, how best to reach them and what our current views are on markets or on interest rates.
Because, whilst we are big believers that technology can allow us to charge lower fees than the traditional model and can create a service that is accessible and transparent – we are also big believers that you should be able to speak to someone human and we think that’s what sets us apart.
Over the last 9 years we have continued to develop our offering, of which the cash ISA is among the most recent, in order to complete the steps to be a total wealth partner, somewhere that people can come to for all of their wealth needs – so if there is anything else that you feel we could do for you please feel free to reach out to our friendly team.
Over the years, we are happy to have been accredited with a few awards, which has given us a sense of justification of the mission that we are on.
2023
- Digital Wealth Management Provider of the Year at the Moneyfacts Consumer Awards 2023
- Best Buy ISA and Best for Low-cost Pension at the Boring Money Best Buy Awards 2023
- Best Investment ISA Medium Portfolio at YourMoney.com Investment Awards 2023
2024
- Best Investment ISA Medium Portfolio at YourMoney.com Investment Awards 2024
- Best Buy ISA, Best Buy Pension, Best Buy JISA, Value for Money at the Boring Money Best Buy Awards 2024
- Best Private Pension at the Good Money Guide Awards 2024
- Selective SIPP Provider, Selective ISA Provider, Selective Platform, App at the Celebration of Investment Awards 2024 by the Financial Times and Investors’ Chronicle
2025
- Best Investment ISA and Best Mobile Investment Platform at the Yourmoney.com Investment Awards 2025
- Best Buy SIPP, Best App, and Best for Low-Cost ISA Funds and Shares at Boring Money Best Buys 2025
Also despite being able to offer lower fees vs the traditional operators for our investment service, we certainly don’t feel that we sacrifice on quality. Below you can find the performance of our portfolios vs the industry peer group (ARC).
*The P6 only became available to clients on 16/05/2019, other portfolio risk levels measure performance from 01/05/2016. This performance is up to the end of 2024. Past performance is no indicator of future performance. With investing, your capital is at risk.
The returns here are simulated using an assumed balance of £250,000, and the average management fee from our pricing model of 0.46% from 01/01/2016 to 31/10/2017 and 0.55% from 01/11/2017 to 31/12/19. The returns are net of underlying fund costs and market spread. The returns are the total returns, so include all dividends. (Data Source Bloomberg/xignite). The P refers to a portfolio risk level, with 2 being the lower end and 6 being the higher end.
Hopefully this gives you a better understanding of who we are and what we stand for. We thank you for your trust in us to be a wealth partner and we would really encourage you to reach out to our investment consultant team so that we can get to know you better and understand best how to help you. As always we are on hand for any other questions that you may have.
*As with all investing, financial instruments involve inherent risks, including loss of capital, market fluctuations and liquidity risk. Past performance is no guarantee of future results. It is important to consider your risk tolerance and investment objectives before proceeding.
