An old copy of Cosmopolitan, an expired ID card and a “mom” necklace are among the 300 personal items that Gwyneth Paltrow has put up for auction.
The sale will take place next week at Julien’s, the Los Angeles auction house that typically sells rare items for six-figure sums — like Marilyn Monroe’s infamous naked dress. This auction is more modest by comparison, however, with prices starting at around $50.
Titled “Bold Luxury: Gwyneth Paltrow Lexicon of Style,” the sale includes a personalized nine-karat yellow gold “Gwyneth” bracelet, which has attracted six bids and currently stands at $150, a Saint Laurent vintage cigarette lighter and a signed copy of her own birth announcement from 1972, which has five bids at $140.
The auction ranges from strange pieces of memorabilia to luxury fashion items that give a glimpse into Paltrow’s A-list lifestyle filled with Oscar campaigns and award ceremony appearances.
Paltrow is parting ways with a set of photographs of Coldplay frontman Chris Martin, her ex-husband whom she was married to between 2003 and 2014, and a pair of red and black ear defenders with “Coldplay” printed on the side.
Ralph Lauren’s sketches of the iconic bubblegum pink dress Paltrow wore to the 1999 Oscars, where she won Best Actress for Shakespeare in Love, are included in the auction.
The pink ombre Atelier Versace gown worn by Paltrow to the Country Music Awards in 2010 is currently under bid for $3,000, while the 1999 Versace two-piece that Paltrow wore on a visit to the White House is expected to fetch up to $2,000.
Another red carpet gown is the one-shoulder light blush pink evening gown by Ralph & Russo, estimated to make $4,000 at auction, which was worn by Paltrow when she attended the Oscars 2015.
More luxury items include a brown Hermes Birkin bag from 2005, which currently has nine bids totalling $15,000, a monogrammed Louis Vuitton trunk for $9,000 and a 2006 John Galianno teal gown that has attracted bids of up to $2,500 at the time of writing.
Other pieces include a range of furniture from her own home, several portraits of Paltrow captured by photographer Mario Testino and a signed ID card from when Paltrow volunteered at the Memorial Sloan Kettering Cancer Center in New York.
Paltrow told Vogue that the wardrobe clearout was prompted by a fire at a storage facility and a recent house move.
“I was sitting with one of my great old friends, Rashida Jones, and I said to her, ‘I have all this great stuff that doesn’t go anywhere. I wish I could just have a huge garage sale,’” Paltrow said. Jones suggested contacting Julien’s. “I was like, Is that totally random?” Paltrow said.
Martin Nolan, a co-founder of Julien’s, told The Guardian that the auction shows “even a celebrity like Gwyneth Paltrow has their stuff … It was very important to her that this not appear an elitist type of auction.”
“Her mantra going forward is: ‘If I get something new, I’m letting something go,’” Nolan added.
Paltrow’s belongings will be auctioned at the Peninsula Beverly Hills and online on March 24 and 25, 2026.
The proceeds of the auction will go to World Central Kitchen, a nonprofit organization founded by Chef José Andrés, which provides fresh meals to people impacted by natural disasters and humanitarian crises.
