Firefighters are tackling a huge warehouse blaze that could be seen from up to 10 miles away.
Eight crews were called to the incident on the Sanders Lodge industrial estate in Rushden, Northamptonshire at 6.30am on Friday.
Local roads have been closed and people reported seeing the thick smoke billowing in the air.
Northamptonshire Fire and Rescue Service said: “We are currently in attendance at a fire at a warehouse on the Sanders Lodge industrial estate in Rushden.
“Please avoid the area if you can while our emergency services deal with this incident.”
Smoke could be seen from Harrold and Sharnbrook in Bedfordshire, the local fire service said.
In a statement on X, formerly Twitter, Bedfordshire Fire and Rescue Service said: “There is a large incident in Rushden (Northants) and smoke can be seen from the Harrold and Sharnbrook areas.
“If you see smoke, there’s no need to ring 999 – emergency services are aware and are dealing with the incident.”
Northamptonshire Police have been forced to close a major road as the fire continues
The force said on X: “Due to this major fire, the A5001 Wellingborough Road in Rushden is currently closed to allow crews to tackle this fire.”
Videos shared on social media show firefighters attempting to put out the massive blaze.
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