A major new initiative is underway in the Upper Severn Valley to help farmers trial practical solutions to environmental issues such as flooding, drought, and soil degradation.
The Marches Future Farming Project (MFFP), officially launched this month, aims to develop a hands-on, farmer-led approach that builds resilience and supports long-term sustainability.
The project, managed by Shropshire Council is one of eight demonstrator projects informing the wider Severn Valley Water Management Scheme (SVWMS) and is backed by a strong partnership led by the University of Chester, and including Hannah Fraser Consulting, Faulkner and Mayne Sustainable Agriculture, the Maesmawr Farmers Group, and Aqualate Consulting
Over the next two years, MFFP will work directly with farmers to understand their challenges and ambitions. It will allow farmers to trial soil, water, and land management techniques and gather evidence on natural flood management and groundwater recharge.
The MFFP will connect farming communities across England and Wales and explore how new environmental markets and funding schemes can support rural businesses.
MFFP project manager Julieanna Powell-Turner said:-
“What sets MFFP apart is its commitment to listening to farmers. Early engagement has already begun with clusters in North Shropshire and Powys, and we know there’s strong interest in practical, business-focused solutions that avoid the pitfalls of past schemes.
“Workshops, interviews, and on-farm trials will ensure that farmer voices shape the project’s direction. The goal is to build trust, share knowledge, and create real opportunities for farmers to benefit from environmental schemes—without compromising their livelihoods.
Tom Dainty, Shropshire Council deputy cabinet member with responsibility for the environment, added:-
“This isn’t just about farming. It’s about protecting communities from flooding, improving water quality, and safeguarding biodiversity. It’s about making sure rural areas can thrive in the face of change.”
About SVWMS: The SVWMS, is a partnership between the EA, Natural Resources Wales, Powys County Council and Shropshire Council with the intention to tackle flooding, support thriving communities and create resilient environments through sustainable and holistic water management.
People can also keep up to date with progress of the scheme and all the latest news and events by viewing the SVWMS website, which seeks feedback from those with an interest in the scheme.
