Fans of Tom Brady have ripped the seven-time Super Bowl winner after he caused a stir by naming his new coconut drink ‘Good Nut’.
The 48-year-old shared a video on Instagram announcing his latest business venture, where he leans into the name that stunned a fair few of his followers when they saw it on a Monday morning.
‘When you have a product this good, it doesn’t matter what it is called,’ Brady says in the commercial for the drink.
He also captioned it: ‘Available in three delicious, all-natural flavors, including the only certified organic chocolate coconut water… Tag a friend who needs a Good Nut.’
Kay Adams, the popular NFL presenter of ‘Up and Adams’, didn’t miss the joke, simply commenting: ‘Tom.’
But some of his fans found the name a bit awkward. One responded to the announcement on X with the caption: ‘He is reaching levels of Divorced never thought possible.’
Tom Brady has announced a new coconut drink that he has decided to name ‘Good Nut’
NFL great Brady, 48, caused a stir with his latest business announcememt on Monday morning
Another said: ‘I used to love Tom… but he is daily cringe.’
A different fan commented: ‘People are about to spend $8 on a drink just to say they got some Good Nut from Tom Brady.’
But it seems like it will be Brady having the last laugh. The drink, which is actually priced at $3.29, is launched in partnership with Gopuff and as per a report by Fox Business, the market for coconut water is expected to be worth around $11billion by 2030.
Brady is also notoriously health-conscious and has always paid a huge level of attention to what he eats and drinks – especially during his playing career with the New England Patriots and Tampa Bay Buccaneers.
‘It’s something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today,’ Brady told Fox.
‘One of the most rewarding parts of this chapter of my life has been building brands from the ground up.’
Brady has been enjoying single life after his divorce from his ex-wife Gisele Bundchen in 2022 after 13 years of marriage.
They had two children together, Viv and Benjamin, and Bundchen has since had another child with jiu-jitsu instructor Joaquim Valente. Brady also had another son, Jack, with actress Bridget Moynahan.
Brady, 48, made a surprising runway debut at a fashion show in New York back in May
Bundchen, a supermodel, would have been an interested observer from afar when Brady made a runway debut of his own at a Gucci fashion show at Times Square in New York in May.
Outside of his business ventures, Brady has been busy during the NFL offseason helping rebuild the Las Vegas Raiders – the team where he is a minority owner.
They drafted Fernando Mendoza with the first pick of the 2026 Draft and overhauled their roster with multiple free agent signings.
The Raiders start the season on September 13 against the Miami Dolphins. It remains to be seen if the players will be gifted a bottle of Brady’s ‘Good Nut’ to stay hydrated between snaps.
