- Ineos have made an early exit from their sponsorship deal with Tottenham
- Ineos were the official 4 x 4 partner of Spurs via their Grenadier vehicle
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Manchester United co-owners Ineos have made an early exit from their sponsorship deal with Tottenham after a pay-off agreement was reached, Inside Sport understands.
Last month, we reported how amicable discussions were taking place with a view to Sir Jim Ratcliffe’s petrochemicals giant withdrawing prematurely from a five-year deal signed in 2022.
Ineos were the official 4 x 4 partner of Spurs via their Grenadier vehicle and the curious sight of their branding on the dugouts and advertisement screens at a Premier League rival was the result of a deal signed well before their involvement at Old Trafford and thought to be worth several millions per season.
However, it was no longer visible at Tottenham’s Europa League victory over AZ Alkmaar on Thursday night.
And Inside Sport has been told a deal has been agreed which sees Ineos paying a ‘not insignificant sum’ thought to be in the millions to end the deal.
While it saves Ratcliffe’s company and ends a not-great look, it also frees Spurs up to seek a new sponsor. The North London club may well seek a more lucrative general automotive deal as a replacement for the 4 x 4.
Manchester United co-owners Ineos have made an early exit from their sponsorship deal with Tottenham after a pay-off agreement was reached, Inside Sport understands
Ineos were the official 4 x 4 partner of Spurs via their Grenadier vehicle. The deal was signed well before their involvement at Old Trafford
However, it was no longer visible at Tottenham’s Europa League victory over AZ Alkmaar
The situation certainly seems to have played out in more harmony than Ineos’s attempt to exit early from their sponsorship deal with the All Blacks, who have taken legal action over a withdrawal over an agreement not due to end until 2027.
A partnership with Sir Ben Ainslie’s America’s Cup team has also been terminated, while the Daily Telegraph reported earlier this week that Ineos’ one-third stake in Mercedes Formula 1 was also at threat, with talks ongoing as they seek to focus entirely on United.
