Amazon Prime Day 2025 is just around the corner, and if you’re looking to upgrade your oral care routine, this year’s event promises to deliver a huge range of electric toothbrush deals. Set to begin on Tuesday 8 July, Prime Day is renowned for offering significant discounts across tech, beauty, home and more, and electric toothbrushes are no exception.
In previous years, we’ve seen top-rated models from brands such as Oral-B and Philips Sonicare slashed by up to 60 per cent. We’ve noticed that popular electric toothbrushes can bounce up and down in price, particularly before big sales events such as Prime Day, so we’ll make sure to tell you if you’re truly getting a good deal.
Whether you’re after smart features like AI brushing feedback, pressure sensors, or simply a reliable brush that leaves your teeth feeling professionally cleaned, there’s likely to be a deal that suits your needs and budget.
As always, these deals are exclusive to Prime members, so ensure your membership is active ahead of the sale. Stay tuned to IndyBest for our curated selection of the top electric toothbrush deals this Prime Day, helping you achieve that sparkling smile for less.
If you can’t quite wait that long to achieve your dream smile, we’ve rounded up some of the best electric toothbrush deals you can shop right now – and they’ve all been tried and tested by our experts.
When is Amazon Prime Day 2025?
Amazon has confirmed that Prime Day 2025 will return for four days from Tuesday 8 July to Friday 11 July. Expect big savings on high-tech items, including electric toothbrushes such as the Oral-B iO6 and Philips Sonicare 7100, which were heavily discounted in previous sales.
Best early Amazon Prime Day electric toothbrush deals:
Philips Sonicare 7100: Was £399.99, now £320.03, Amazon.co.uk
Our tech critic Steve praised the Philips Sonicare 7100, in his review of the best electric toothbrushes, as a solid mid-range option that offers “seriously powerful” sonic cleaning at a much more affordable price point, made even better with an additional 20 per cent off from Amazon. Hold tight if you notice it creeping back up in price, as it’s likely to drop again.
While it lacks some of the high-end features of the 9900 Prestige model, it uses the same 62,000 vibrations-per-minute technology, delivering “genuinely dentist-fresh results.” Steve also preferred the Sonicare’s “small oval brush head and thin neck,” which made reaching back teeth easier than other bulkier brushes.
Suri sustainable electric toothbrush: Was £75, now £63.75, Amazon.co.uk
Touted as a sustainable choice, Suri’s toothbrushes are designed to be “more easily recycled or repaired”. You can send your worn out toothbrush back to the brand for free and it will do this for you, Steve explained in his review.
It has a simple display with two levels of intensity, while the design is “sleek, slim, and compact” with plenty of speckled, pastel colourways to choose from. With this deal, the brush has a fairly decent discount of 15 per cent off and we’ll be keeping an eye out for further price drops closer to Prime Day.
Philips Sonicare DiamondClean smart: Was £399.99, now £198.92, Amazon.co.uk
In his review, Steve found the Diamondclean smart to be a premium electric toothbrush that combines sleek design with smart features. The standout detail is its “special charging glass,” which doubles as both a wireless charger and a regular rinsing cup: “a genuinely clever solution” for those mindful of bathroom aesthetics, even if not hugely practical.
The toothbrush itself is praised for its elegant look and long-lasting battery (lasting a week between charges). Plus, now you can grab one of your own with a 50 per cent discount.
Philips Sonicare 9900 prestige: Was £549.99, now £253.12, Amazon.co.uk
Here’s a huge saving on a premium brush from the Philips Sonicare range. The manual switch on the toothbrush takes you through three brushing modes, which you can then customise in the Philips Sonicare app. This will send you real-time feedback and brushing mode recommendations, which actually helped Steve improve his brushing form, he noted in his review.
As we often see with electric toothbrushes, its price tends to fluctuate on Amazon. If you notice it creeping back up, it’s worth holding off until it drops again.
The Oral-B iO9 electric toothbrush was picked in our review as the best for orthodontics, and praised as a premium option that “packs a punch” with its smart design and powerful clean. Sitting just below the flagship iO10, the iO9 still offers “a similar suite of premium features,” according to our tester including seven cleaning modes shown via intuitive LED graphics. It’s rare that you’ll need to pay full price for the iO9, as it’s often reduced at Amazon.
Its oscillating action is noted to be “more effective than a sonic brush for cleaning around orthodontics,” making it ideal for those with implants or braces.
The Oral-B iO6 electric toothbrush is described by Steve in his review as hitting “a sweet spot between price and performance”. And with more than 50 per cent off at Amazon, it’s now even better value.
Steve highlights its great digital display, the cheapest in the range to include one, making it “easier to see at a glance which of the five brushing modes you’re currently using, as well as things such as battery life and when it’s time to replace the brush head.” While it doesn’t include all the bells and whistles of the iO9, such as the magnetic charger and travel case, the essentials are all here, making the iO6 “a marginally more budget-friendly” but capable choice.
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive mega sale for its Prime members. It typically runs for 48 hours, but this year you’ll have four days to shop the sale. It usually happens twice a year – once in the summer and again in the autumn. During the event, shoppers can find huge discounts on major brands, including top-rated tried and tested electric toothbrushes.
Do you need to be a Prime member to shop electric toothbrush deals?
Yes – access to Prime Day discounts is limited to Amazon Prime members. A membership costs £8.99 per month or £95 annually, though students and young adults (ages 18–22) can claim a 50 per cent discount and six-month free trial. Perks go beyond the sale and include speedy delivery, Prime Video, and access to exclusive deals.
If you’re not already a member, you can still take part by signing up for a 30-day free trial. This gives you full access to Prime Day offers – including any price drops on premium toothbrushes – with the option to cancel before being charged. Just note: the free trial only works if you haven’t used it before.
Check our IndyBest’s Amazon Prime Day main guide so you don’t miss out on any of the upcoming deals for 2025
