Caitlin Clark is no stranger to record-breaking feats, and the presence of her brand new Nike advert in downtown Indiana is doing exactly that.
Over the past few days, city officials have been plastering the basketball star all over the front of the 30-storey JW Marriott, and the finished product has now been revealed.
According to various sources, the new Nike ad – in place ahead of the WNBA All-Star Game – is the largest sports graphic ever installed on the building, covering almost the entirety of the 30 floors of the hotel.
While Indiana boasts such sporting talent as Tyrese Haliburton and previous icons including Wayne Gretzky, nobody has come close to having their name and photo so bold across the landscape of the city.
The Nike advert shows Clark shooting a three-pointer from behind, with the words ‘From Downtown in my town. Welcome to Indianapolis’ below it.
On the side of the hotel, another huge poster carries the WNBA logo, the words ‘the floor is ours’, and a Nike tick.
Caitlin Clark’s Nike advert in Indianapolis covers almost the entirety of the 30-floor hotel
At night, Clark’s advert lights up the sky, while not blocking the view of hotel residents
Fever star Clark is set to captain a team in the WNBA All-Star Game in just her second season in the league, and she is already widely regarded as the biggest female name ever to play the game of basketball.
Clark’s importance to the WNBA has been laid bare by the TV viewing figures, which are down up to 40% for Fever games when she is absent.
Unfortunately for the league that is the case now, with Clark set to miss another game on Saturday night as she battles back from a groin issue.
She missed two games last week and is considered day-to-day, according to coach Stephanie White.
Off the court, it has been a lucrative time for the WNBA superstar, who is cashing in on her fame with various brand deals.
Her Nike contract, though, has attracted some heat, with Dave Portnoy even claiming she is ‘getting screwed’ after only agreeing a $28m deal with the sports giants.
Clark was selected No 1 overall in the 2024 WNBA Draft and put pen to paper with Nike just days later on an eight-year contract.
Clark is currently injured, and viewing figures are routinely down up to 40% without her
Clark signed a $28million deal with Nike after arriving in the WNBA – which now looks a steal
Even then, Portnoy claimed the deal should ‘start at $80m’, and Clark’s fame has only risen exponentially in the months and years since.
‘I hope she has an early opt out if they don’t pay up when she blows through this deal,’ the Barstool founder added.
The Indiana Fever star also has a signature shoe in the works, with an expected release date tentatively penciled in for spring 2026.
Speaking last week, sneaker insider Nick DePaula told Front Office Sports that he expects Nike to bring in up to $150million from sales of the Clark shoe.
