David Beckham-backed online gaming group Guild Esports seals Sky TV deal
Shares in an online gaming group co-owned by David Beckham surged after it signed another deal with Sky.
Guild Esports, whose teams of video game professionals compete against rivals for money, appointed Sky Glass as its official television partner.
Sky Glass is the streaming TV service from Sky that does not require a satellite dish.
Result: Former England and Manchester United captain David Beckham (pictured) has a stake Guild Esports worth around £185,000
Alongside the new deal – which will see Guild receive increased sponsorship fees for years two and three of the existing agreement – Sky will invest a ‘six-figure’ sum to refurbish the Sky Guild Gaming Centre where the company is based in east London.
Shares in Guild Esports rose 11.1 per cent, or 0.08p, to 0.75p.
That gave the company a value of £4.7million – with former England and Manchester United captain Beckham’s near-4 per cent stake worth around £185,000.
Boss Jasmine Skee said: ‘Since first partnering with Sky in September 2022, our relationship has flourished.
‘With our shared vision and commitment to esports excellence, we are setting the gold standard for partnerships in the esports realm.’