Basketball influencer Rachel DeMita has broken her silence on the speculation shrouding her employment status with the Big3 League.
The 35-year-old confirmed Friday evening that she had been fired by the 3-on-3 basketball league just days after posting about Caitlin Clark while on the clock.
In a candid video shared to social media, DeMita, who is engaged to former NBA star Andre Roberson, admitted that the posts had led to her dismissal but revealed that she was left ‘a bit blindsided.’
‘The rumors are true, I was fired from the Big 3 — I was terminated from my job with the Big 3,’ she announced. ‘I can say it, I was terminated this week.’
She went on to explain that her three posts on X about the WNBA phenom came during Saturday’s clash between the Indiana Fever and New York Liberty, while four Big3 games were also taking place in Chicago.
She also admitted to sharing additional posts about the Fever-Liberty matchup, but only once the Big3 broadcast had finished.
Basketball influencer Rachel DeMita has broken her silence on being fired by the Big3 league
DeMita sharing highlights of Caitlin Clark from rival league the WNBA was the final straw
The posts appear to have been the final straw for the league, which was founded in-part by rapper Ice Cube, as it deemed them and the WNBA fixture to be in direct competition with its own.
DeMita also claimed that the Big3 informed her in a letter that they were cutting ties over her failure to promote ‘only league games.’
She read a letter from the Big3, which stated: ‘It has come to Big3’s attention that Miss DeMita was posting on her social media platforms during this weekend’s Big3 games and promoting the competing New York Liberty versus Indiana Fever WNBA game that was being broadcast at the same time.
‘The league is extremely dismayed and disappointed by Miss DeMita’s severe lapse in judgement while performing services for the league during which time she should have reasonably known that she should have been promoting only league games.
‘The league provided her with unique access and opportunity to be a focal point on national broadcast, so management was completely taken aback.’
Two of the Big3’s matchups Saturday were televised on CBS and the others on Vice. Meanwhile, the Fever’s upset of the reigning WNBA champions was shown on ABC, drawing the third-most viewership of any WNBA matchup ever aired on the network.
‘I did feel bummed that there wasn’t any discussion prior to me prior to me being fired,’ she said. ‘I didn’t hear from anybody, there was no talks about it, and I wasn’t under the impression that those tweets would do any severe harm to the Big3.’
She later added, ‘I’m not making excuses, I’ll take it on the chin, that’s my bad, I apologize for that.’
In a candid video shared to social media, DeMita confirmed that she had been let go
The social-media personality is engaged to former NBA forward Andre Roberson (left)
DeMita first joined Big3 – a three-on-three league which launched in 2017 – last year
DeMita acknowledged her error and accepted full culpability but still maintained she believed there should have been a discussion before her outright dismissal.
DeMita, a former Old Dominion basketball player who has one million followers on Instagram, first joined Big3 in June 2024.
Judging by her Instagram posts, the social-media personality is also clearly a huge fan of Clark, who she watched in the flesh as recently as May 3.
DeMita shared a photo of herself wearing the Fever sensation’s No. 22 jersey at a game in Indiana that day, while including the caption: ‘oh it’s going to be a fun season’.
She has been engaged to ex-Brooklyn Nets and Oklahoma City Thunder forward Roberson, 33, since December 2024, roughly six years since they started dating.
