If you want to get a head start on Christmas gift shopping for the kids, it pays to make the most of the best Black Friday toy deals, as you can snap up huge discounts.
Whether you’re looking for stocking fillers or big-ticket items to make them declare “This is the best Christmas ever,” you’ll be able to save a small fortune between 24-27 November, when the bumper sales event takes place. The good news is, there’s not long to wait, as Black Friday arrives at the end of this week.
Follow live: The best Black Friday early deals
From ride-on toys and scooters to puzzles, games and craft sets, all the biggest toy manufacturers and retailers take part. In keeping with previous years, we’re hoping for excellent deals from Very, John Lewis, Argos, The Entertainer and Amazon, when it comes to big-name brands such as Lego, Barbie, Polly Pocket, Disney and Hot Wheels.
Whether you need to buy a cuddly toy for a toddler or are looking for something to impress a hard-to-please teen, we’re here to keep you posted about all the best Black Friday toy savings to expect. Plus, there are some early deals popping up already, including savings on Squishmallows, a Furby and more.
Best early Black Friday toy deals
Furby interactive plush toy: Was £74.99, now £59.99, Amazon.co.uk
Named as one of the Best Christmas toys for 2023 by John Lewis and Argos, the Furby has had a relaunch to give it more features than the 1990s original. It comes with five voice-activated modes, more than 600 phrases, jokes and songs, and responds to five different commands. Now reduced by £15, it’s aimed at children aged between three and six. This toy spits out phrases whenever it detects sound, so we’d suggest keeping the Furby in a quiet room when your child is done playing with their new interactive pal.
Hot Wheels city ultimate garage playset: Was £129.99, now £69.99, Very.co.uk
A must for vehicle-lovers, the Hot Wheels city garage has four floors of fun – and it’s reduced by £60 right now. Multiple levels, ramps, and parking spaces provide the perfect stage for kids to race cars, flip them and do loop-the-loops. It also doubles up as a place to store toy cars, with space for 50 Hot Wheel-size cars. Plus, the garage comes with two limited edition cars, which you can’t get anywhere else.
Lego Friends holiday ski slope and cafe set: Was £74.99, now £44.99, Very.co.uk
Lego sets offer hours of fun for children, and you’re spoiled for choice when it comes to early Black Friday Lego deals. However, there’s an avalanche of savings on this set, which is a particularly good buy, as it consists of both a ski set and a cafe that can be played with long after the build is done.
The set comes with three mini-dolls that kids can propel down the ski slope before treating them to a hot chocolate at the ski cafe. A working ski lift and a secret cave underneath the mountain offer further opportunities for imaginary play. Reduced by £30, it’s something adults and kids can enjoy together.
Tonies starter set, light blue: Was £79.99, now £63.99, Boots.com
Make story time more fun with this Tonies starter set, which includes a Toniebox and a creative-Tonie figure. Even better, it’s reduced by £16, which is music to our ears. Designed to be used with wifi, the Tonie figures have capacity to store 90 minutes of music and audio books in total.
The Toniebox was named best for screen-free fun in our guide to Christmas gifts and toys, with our tester noting: “We particularly liked the range of lullaby Tonies, and the fact there’s plenty of Tonies to suit older kids.”
BFF Series 3 Dreamy and Rym: Was £44.99, now £29.99, Very.co.uk
BFF is an Amazon Prime animated series about a group of teenage friends who have different adventures and end up in hilarious situations. Occasionally, these scenarios test their friendship, but they always make up and remain friends. Dreamy is one of the main characters, along with her pet unicorn, Rym. Now reduced by 30 per cent, there’s more to this set than you might imagine. Rym’s horn lights up, and when you push her head down, she plays up to six different sounds. Dreamy has long, glittery hair that children can style whatever way they please.
Hasbro Twister game: Was £20, now £12, elc.co.uk
Dive into a world of laughter and tangled limbs for less, with 40 per cent off Twister by Hasbro. Simply spin the wheel and transform any gathering into a laughter-filled adventure. Watch as players contort and twist, testing their flexibility and agility. Once a player topples over, or their knee or elbow hits the mat, they’re out. The last player standing wins.
Suitable for adults and kids aged six and above, it’s a great way to liven up everyone after the post-Christmas lunch slump. Over time, it works out at excellent value per play.
Squishmallows 40cm Geraldine the pink Scottish fold cat: Was £25, now £20, Thetoyshop.com
Kids love a cuddly toy, and this Squishmallows cat is a perfect plush pick, which now comes with a 20 per cent discount. The popular toys are large enough for snuggling into, while they depict cute characters, such as Geraldine. The pink cat features tactile ears and a tail, as well as a friendly face and matching stripes. Whether they want a new cushion, soft toy or they collect Squishmallows, this is a fail-safe buy for Christmas and birthdays alike.
Reduced by 43 per cent at Amazon, Dobble can be played by anyone aged six and up. It’s a game of speed, observation and reflex – you may find the youngest members of the family are faster off the mark than the adults. In our best card games review, our tester said: “It’s a really straightforward game to pick up, and it comes in a handy travel-size tin, so will be ideal for taking away or out to restaurants.”
When is Black Friday 2023 in the UK?
Black Friday takes place on the fourth Friday of November, which is the day after the US holiday Thanksgiving. Last year, the savings extravaganza kicked off on 25 November. In 2023, the bargain-tastic event will officially start on 24 November, running until 27 November (Cyber Monday).
When will the best Black Friday deals drop?
If you’re impatient to snap up some seriously good toy deals, the good news is you can start shopping (and saving) straightaway, as Black Friday price cuts are already dropping now. We’ll update this guide regularly, as we spot more great offers landing.
It’s also a good idea to sign up to receive newsletters from your favourite brands and start following them on social media, to make sure you’re made aware of any early offers or lightning deals. The best Black Friday toy deals will run until Cyber Monday. For more Black Friday tips, check out our guide.
What were the best Black Friday toy deals last year?
In 2022, we noticed sizeable discounts on toys and games, from stocking-fillers to main gifts with wow factor.
In terms of investment buys, there was a whopping £150 off the Barbie Dreamhouse, (£199.99, Very.co.uk).
There were some great savings to be had on Peppa Pig merch, too, such as a third off the ferris wheel set (£12.99, Very.co.uk).
You could also make the most of savings on cuddly toys, with up to 30 per cent off Squishmallows (£21.99, Boots.com).
Best Black Friday toy and game deals to expect in 2023
We’re anticipating similar deals on toys and games in this year’s sale. Keep your eyes peeled for reductions on Lego, Barbie, Polly Pocket, Hasbro, Hot Wheels and more. Lego deals often range from 20-50 per cent off the regular price.
The Barbie Dreamhouse is already reduced by £150 (£199.99, Very.co.uk), perfect if you’re looking to impress a fan of the dolls or the 2023 movie. Meanwhile, Hasbro games such as Twister and Kerplunk could be reduced by half, too.
For the latest toy discounts and more offers, try the links below:
Want more early bargains? Here’s a round-up of the best Black Friday deals available now