Bill Belichick and his girlfriend Jordon Hudson made headlines all throughout last week with some puzzling behavior.
The couple’s visit to a beach went viral when the 24-year-old Hudson posted pictures of the 72-year-old Belichick hoisting her over his head while he laid flat on the sand.
In one snap from the beach outing, Hudson could be seen spreading her arms and smiling while Belichick lifted her up with his legs.
The post came amid Hudson getting into a social media spat with an Instagram user who called her age-gap relationship with the newly-minted North Carolina coach ‘insane.’
The woman, who appeared to be an Eagles fan, direct messaged Hudson with the claim before the latter took aim at both her manners and the critic’s grammar in a post to her followers.
Earlier in the week, Belichick was reported to have made an odd demand to communications staff at North Carolina.
Bill Belichick and Jordon Hudson confused fans as they performed various poses from the beach

Hudson, 24 and Belichick, 72, have reportedly discussed marriage with one another
As shared by Matt Hartman who covers higher education for The Assembly, all communications staffers are being asked to include Hudson on any emails to him.
Hartman shared an email purportedly sent from Belichick’s account to Robbi Pickeral Evans, who handles strategic communications for the athletic department.
‘Robbi,’ the email begins. ‘Thank you for the e-mail. I am including Jordon on this email so she can also keep up with our postings. Can you include her on anything you send to me? Thank you.’
The message’s author signed off: ‘BB.’
Belichick and Hudson’s relationship also drew attention earlier this month as he seemingly struggled to walk without the help of the much younger Hudson.
And Hudson also turned heads when she posed topless for a portrait from photographer Michael Creagh.
The couple’s behavior – in particular their bizarre beach snap – has drawn the scorn of some in the Boston sports media landscape where Belichick used to hold court as the Patriots head coach.
Speaking on NESN’s Boston Has Entered the Chat, host George Balekji expressed his bewilderment at the photos of Hudson being held up by Belichick at the beach.

Belichick told UNC communications staffers to include Hudson on all emails to him
‘This is weird. This whole thing is weird… they’re both weird,’ he said.
He added that it was against ‘everything Bill Belichick has stood for,’ as the eight-time Super Bowl-winning coach had come to be known as being famously media-shy during his time in New England.
Since the pair’s relationship became public last year, more details have emerged, including the claim that Hudson was acting as Belichick’s ‘de facto agent’ as well as his girlfriend.
That report came from Pablo Torre on his self-titled podcast, as he added that Hudson’s surprise appearance alongside Belichick, Ben Affleck and Jeremy Strong in a Super Bowl Dunkin’ commercial came after she used her ‘power’ to place herself in the role.
Nonetheless, Belichick does have a history of bringing his significant other into his workspace.
During his previous relationship with Linda Holliday, Belichick made the now-62-year-old television host the head of his charity.