Suns out, sales out.
With Amazon Prime Day running June 23-26, countless beauty buys are majorly marked down — including Loving Tan, one of the stars’ go-to self-tanner brands.
While everyone from Sydney Sweeney to Zara Larsson has used its products before red carpets over the years, Bethenny Frankel just might be the brand’s most passionate famous fan.
She used the 20%-off 2-Hour Express Self Tanning Mousse to get ready for the Sports Illustrated Swimsuit show this spring, before strutting her stuff in four different skin-baring swim styles.
“Bethenny wanted to look like the best, most radiant version of herself and not overdone,” the Golden Girls New York team told Page Six Style of prepping the star, saying they opted for a “custom, skin-perfect finish that would photograph beautifully.”
“When she saw the final result, she was obsessed and felt runway-ready!” the pros added.
The “Just B” host also used the brand’s spray tanning products before her Sports Illustrated Swimsuit shoot earlier this year, in addition to giving its 10-Minute Express Smoothing Body Mask a coveted shout-out on her social media channels.
“I love a self-tanner that’s actually foolproof — and this is the one,” she wrote on Instagram, adding that it “doesn’t look orange or smell like a hot dog.”
Her “The List” account also posted about the product multiple times earlier this month, saying it’s “viral for a reason” and that it “sounds too good to be true but it works.”
While the 10-minute mask is sadly excluded from this year’s Prime Day deals, we also found plenty more of Frankel’s favorites on sale — from her drugstore beauty must-haves to the “most insane” bodysuit she bought multiples of.
Just be sure to shop fast, as these deals will fly by just as fast as a sunny summer day. (For more shopping inspiration, be sure to check out our continuously updated guide to the best beauty deals, too.)
Prime Day FAQs, answered
When is Prime Day?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
