From a summer sailing this year to planning ahead for 2026 and 2027, there are lots of cruise deals available for passengers to hit the high seas.
Booking early can mean securing a bargain fare or even a cabin on a dream cruise ship.
The industry’s “wave season,” where companies release new year offers to tempt passengers onboard and fill their ships for the year ahead, is over.
But even once “wave season” ends, there is still a chance that better offers will arise as many cruise lines also have spring and summer sales with decent deals and discounts
Promotions can vary from extra onboard credit to discounts on drinks packages or reduced cruise fares.
Read more: The best adult-only cruises
Booking a cruise holiday is one way of beating the unpredictable British weather, giving you something to look forward to in the coming months.
It is important to shop around though to ensure you are still getting value for money and check the total costs including any flights and tips.
Here are some of the best cruise deals for 2025.
Azamara
Luxury small-ship brand Azamara is offering passengers up to $1,000 (£790) of onboard credit on bookings made up to 30 April 2025.
It applies to select voyages departing until 11 May 2026.
You can earn $200 (£158) of onboard credit per cabin when booking a Club Interior, $400 (£316) on a Club Oceanview, $500 (£395) on a Club Balcony and Club Balcony Plus, while you will only get the full $1,000 when booking a suites.
One itinerary option is an 11-night Gems of the Adriatic and Aegean Voyage aboard Azamara Pursuit. It departs from Venice on 22 July 2025 and includes long 10-hour stops in destinations such as Koper in Slovenia, Dubrovnik in Croatia and Santorini in Greece – giving you plenty of time to explore.
Prices start from £2,469 per person for a Club Interior cabin, while suite rates start from £6,159 per person.
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Ambassador
British no-fly cruise brand Ambassador is offering a range of deals or what it describes as its Easter Egg-Stras Sales Campaign.
Passengers making a booking up to 14 May 2025 can access free parking at all regional ports, subject to availability as well as complimentary coach travel to London Cruise Terminal in Tilbury from London Victoria.
There is also a limited time offer that provides an onboard spa voucher up to the value of £200 on bookings made between 17 April and 22 April, depending on the cabin grade.
Those booking an inside cabin will get a £50 spa voucher, rising to £100 for an outside cabin, £150 for a balcony and £200 for a suite.
Solo travellers can also get discounts of up to 35 per cent on select 2025. 2026 and 2027 sailings.
The offers are available for both ships in the Ambassador fleet, with Ambience operating from her home port of London Cruise Terminal and Ambition sailing from seven additional regional ports including Newcastle, Dundee, Liverpool, Belfast, Bristol, Falmouth and Portsmouth.
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Celebrity
Celebrity Cruises is offering up to 60 per cent off a second passenger when sharing a cabin as well as flights to Europe from as little as £99 (£77) per person.
The offer applies to bookings made until 7 April 2025 and for sailings departing up to 30 April 2027.
Passengers can also get up to £500 of savings depending on the cabin they book.
The brand is offering £65 off inside and ocean view cabins for three to five night sailings, rising to £130 for balcony and AquaClass category and £250 for those in its Retreat rooms.
Discounts for sailings of six nights or more are £130 for an inside and ocean view cabin, £250 for balcony and AquaClass and £500 for Retreat category cabins.
It includes a departure from Barcelona aboard the brand’s newest ship Celebrity Xcel for a seven-night cruise around Italy, Spain and the French Riviera from £1,214 per person in June 2026.
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Read more: How to avoid getting seasick on a cruise
Celestyal
Celestyal is marking its 10-year anniversary with a two-for-one offer across 88 sailings departing from April 2025 until early 2027.
The two-for-one promotion applies to 29 of Celestyal’s three- and four-night Iconic Arabia cruises aboard Celestyal Discovery, as well as 36 Desert Days sailings on Celestyal Journey and 12 Heavenly Greece, Italy, and Croatia voyages.
The cruise brand has also introduced a kids go free fare and a two-for-one shore excursion promotion available across 59 seven-night departures.
All offers are available to book until 31 May 2025.
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Cunard
Cruisers can receive up to $660 (£514) onboard credit per balcony stateroom on select Cunard bookings made until midnight on 2 June 2025.
The promotion is available on 450 voyages across the luxury line’s entire fleet, including ocean liner Queen Mary 2 and the brand’s newest ship Queen Anne.
It can be used on short breaks as well as Cunard’s world cruises departing between 1 August 2025 and 21 April 2027.
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Holland America Line
Passengers can share in Holland America Line’s 152nd anniversary celebrations with up to 25 per cent off cruise fares and up to $300 of onboard credit per cabin depending on how many days you are sailing for.
Itineraries include a seven-day Alaska Explorer cruise departing from Seattle this May, with prices starting from £999 per person, including an drinks package, tips and wifi.
The offer is available on bookings made up until 30 April.
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Hurtigruten Expeditions
Hurtigruten Expeditions has reduced prices on select sailings by up to 20 per cent until 29 April 2025.
Cruise fares have been cut by up to 20 per cent on its Original Voyages, departing between 1 July 2025 and 31 January 2026.
Prices on select Astronomy Voyage, North Cape Line and Svalbard Line sailings have been reduced by 15 per cent.
This deal would cut the fare for the brand’s northern lights-focused Astronomy Voyage from Bergen, departing in November 2025, from £2,594 to £2,263 per person.
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Read more: Best cruises for teenagers
Norwegian Cruise Line
Norwegian Cruise Line is offering 50 per cent off all sailings, subject to capacity, plus kids can sail from £139 per person when in a cabin as a third or fourth passenger.
Upgrades to premium drinks packages and wifi are also available from £249 per person.
Passengers can also get up to £250 of airfare credit per person on select cruises.
Port fees and expenses are excluded.
Using this deal, a family of four could sail aboard Norwegian Epic for a week-long Mediterranean cruise departing from Barcelona on 9 August for £3,546 in total, down from £6,000.
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Princess
Princess Cruises passengers can get up to $300 (£234) free onboard spend per stateroom and up to £350 off flights per person when booking a fly cruise with the brand.
The deal is available now until 30 April 2025.
Additionally, passengers who book a 2025, 2026 or 2027 sailing up until 15 December 2025 are being offered a “Best Price Guarantee”.
If you find a better fare on princess.com for the same cruise, stateroom category and sail date at any time before their final payment, Princess Cruises will provide 120 per cent of the difference in the form of an onboard credit, up to $2,000 per person/booking/stateroom. This applies up to 90 days prior to sailing.
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Royal Caribbean
Royal Caribbean regularly launches flash sales for short periods.
It is currently offering up to £640 off cruise fares and some itineraries let kids sail for free.
For example, a seven-night Greece and Adriatic cruise aboard Explorer of the Seas departing on 19 July 2025 would cost £802 per person.
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Saga
Over-50s brand Saga has launched its summer 2025 sale, with up to £350 per person off river cruise sailings.
Discounts have been applied to all-inclusive European sailings in June, July, August and September this year.
This includes nine-night river cruises on the Rhine in July and August from £2,136 per person.
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Star Clippers
Tall ship cruise operator Star Clippers is offer free child places on select sailings this summer.
It is part of an initiative to educate children on the workings of a tall ship.
Any child up to age 18 sharing a third-berth cabin with two adults will travel for free, with only port charges to pay.
Fares for any additional children will be discounted by 50 per cent.
The deal can be used on three Mediterranean sailings on Star Flyer. These include an 11 night cruise from Venice to Rome that departs on 3 July, a reverse trip on 19 July and another from Venice to Athens on 30 July.
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Virgin Voyages
Fans of Virgin Voyages can currently get 75 per cent off a second ‘sailor’ on all 2025 and 2026 itineraries when booking by 29 May.
There are also free balcony upgrades available to a Sea Terrace when booking a Sea View cabin on select European sailings,
This deal would reduce the price of the adult-only brand’s six-night UK Comedy Fest cruise from Portsmouth this August – headlined by Jack Whitehall – by £978 to £1,940 (for an inside cabin) based on two people sharing
Book now
Read more: The best mini cruises from the UK
