Get your Christmas shopping list ready, Amazon’s Prime Big Deal Days is back. Running from now until 8 October, this is your warm-up ahead of Black Friday 2025, with thousands of discounts on everything from vacuum cleaners and air fryers to Apple products, electric toothbrushes and laptops.
In all the excitement of a big sales event, it’s important to distinguish a good deal on a quality product from an impulse buy you’ll regret in a few months. That’s why alongside the IndyBest team, I’m bringing you the best Prime Day deals on tried-and-tested products – and we’re far from finished.
So far, the highlights include mega savings on Ninja appliances and Apple AirPods, as well as on popular beauty products. That’s not all, though, as there are also offers on Amazon’s own devices – think Kindles, Echo Dot smart speakers and Fire tablets.
Whether your kitchen appliances need an upgrade, you’re after some new tech, or your beauty stash needs a top-up, we’ll keep this page up to date with all the must-have offers. Here are the top Prime Day deals you should know about.
Follow live: Latest Amazon Prime Day offers
Best deals in the Amazon Prime Day 2025 sale
Amazon Fire omni QLED 50in TV
Shark powerpro cordless stick vacuum
Ninja double stack XL air fryer
Kindle Colorsoft
Simba hybrid pillow
Dyson airwrap i.d multi styler
Apple AirPods 4
Eufy X10 Pro Omni robot vacuum cleaner
Apple iPad 11th-gen
Silentnight comfort control electric blanket
Ring battery video doorbell
Apple iPhone 16e
Dyson ontrac headphones
Amazon Fire TV stick 4K max
Revlon one step dryer and volumiser
Echo Dot, 5th generation
Shark stratos cordless pet pro stick vacuum cleaner
Ninja foodi max dual zone digital air fryer
Dyson V11 cordless vacuum cleaner
Oral-B iO2
Ghd original hair straightener
Kiehl’s ultra facial cream
Fitbit charge 6
Breville barista max espresso machine
Sony WH-1000XM4 noise cancelling wireless headphones
Lego Star Wars the dark falcon
Tan Luxe the face self-tan drops
Dyson airstrait straightener
Meta Quest 3S
Peloton indoor exercise bike plus
Black+Decker heated clothes airer
Nespresso vertuo next coffee machine
Paula’s Choice clinical pro retinaldehyde dual-retinoid treatment
Beats solo 4
Russell Hobbs 300ml dehumidifier, RHDH1061B
The best of the rest
Shark handheld vacuum cleaner
Oral-B iO5 electric toothbrush
Samsung Galaxy tab A9+ tablet
Ninja foodi staysharp knife block
Ghd rise volumising hot brush
De’Longhi magnifica bean to cup coffee machine
Lenovo ideapad slim 5
Sony WF-1000XM5 wireless earbuds
Why you can trust IndyBest’s Amazon Prime Big Deal Days coverage
IndyBest’s shopping experts track the price of popular products year-round and have covered Amazon Prime Day, Prime Big Deal Days and other major sales events – including Black Friday – for years, so we know how to spot a good deal from a bad one. On top of knowing our way around a sale, we are experts in our respective fields. We’ve spent countless hours testing and reviewing everything from TVs, laptops and power tools to vacuums, air fryers and mattresses. Within our Amazon Prime Big Deal Days guides, we only recommend deals on products we’ve tried and tested, and from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
What is Amazon Prime Day?
Amazon Prime Day is a sale event for Prime members. It’s usually held twice a year – once in the summer and again in October with Prime Big Deal Days, which kick-starts Christmas shopping. The event features deals across top brands, from Apple to Dyson and many more, as well as offers on Amazon’s own bestselling tech, including Kindle ereaders and Echo dot smart speakers.
When is the next Amazon Prime Day sale?
The Prime Big Deal Days sale (also known as Prime Day) kicked off today (Tuesday 7 October) and will run until 11.59pm on Wednesday 8 October. Unlike the four-day Prime sale we saw over the summer, you only have two days to shop the deals this October.
How to get the best deal on Amazon Prime Day
Before you shop the Amazon Prime Big Deal Days sale, make a wishlist, to avoid buying products you don’t really need. Once the sale starts, use price history tools, such as Camelcamelcamel, to see if you’re truly getting a good deal or if you should hold off buying until the price goes down even further.
It’s also worth doing a quick Google search to see if you can get a better price at other retailers. Competing retailers often reduce the prices of popular products to match Amazon’s deals – some retailers may even provide better offers than Amazon. They may also throw in a longer warranty or free delivery.
For even more advice, see IndyBest’s top tips for securing the best deals on Amazon Prime Day
Do you need to be a Prime member?
If you want to take advantage of Prime Big Deal Days discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re 18-22-years-old, you can pay £4.49 a month (half the standard price), and you can get a six-month trial to see if it’s for you.Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.
However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Just bear in mind that this only works if you haven’t signed up for the free trial before.
Looking for more discounts? Follow our live coverage of the best Amazon Prime Day deals
